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David Shepard


Recent Articles about David Shepard

Build a Customer Database That Works

Here are five tips to consider if you're thinking about automating your customer database: 1. Pinpoint your objectives. Do you want to exp...  Read more

Precision Marketing

An in-depth look at how database marketing lets you analyze trends and target top customers.  Read more

Direct Marketing

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualif...  Read more