Inc.com: Articles about Direct Marketing Association

Direct Marketing

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified ... Read story

Rules Made To Be Broken

Mar 1, 1988

How Patagonia bucks direct-marketing dogma Read story

What Telemarketers Must Know

By Phaedra Hise | Oct 1, 1993

Ordering information for telemarketing guidelines from the Direct Marketing Association. Read story

Resource: Customer-Service Audit

By Susan Greco | Feb 1, 1995

A quick look at a Direct Marketing Association's Customer Service Award winner and how to compete for the award. Read story

How to Send E-Mail Your Customers Will Love

By Bill Nussey | Aug 1, 2005

Inboxes are loaded with them: well-meaning, but poorly designed, badly written e-mail marketing messages. Digital envelopes stuffed with logos, banners, ... Read story

Advertising Marketing Associations

By Carole Matthews | Jan 24, 2001

Industry-specific associations can help you research hard-to-find details about the industry you're in and often offer valuable networking opportunities w... Read story

Toward Hassle-free Mail Order

By Robert A. Mamis | Jan 1, 1993

Five tips for hassle-free mail order. Read story

Bulk Up, Reach Out

By Inc Staff | Jun 1, 2007

How to add 100 employees in a month. Plus, test-driving a direct mail campaign. Read story

Regulation: Telemarketing Dos and Don'ts

By Stephanie L. Gruner | Feb 1, 1996

A warning to those affected by the new Telemarketing Sales Rule, and how to receive guides to this new rule. Read story

Is the Web the best place to market and sell craft items?

Jun 26, 2001

Sales and Customer Service mentor Lillian Vernon responds to the following question from an inc.com user: I design floral wreath... Read story

How do I build a mailing list for a mail-order company?

Feb 17, 2000

Sales & Customer Service mentor Lillian Vernon responds: Customer lists are vital to the prosperity of any mail-order company, and... Read story

You Know My Name (Don't Call My #)

By Matthew Fogel | Jul 1, 2003

No more telemarketers? Don't be so sure. Read story

Hotline

By Martha E. Mangelsdorf | Jul 1, 1988

Companies that sell by phone are unhappy about Florida's "asterisk" law, the nation's first. Under the law, residents can pay to have a telephone director... Read story

A Penny for Your E-Mail

By Darren Dahl | Apr 1, 2006

A way past the spam filters. Read story

Keep Those Cards and Letters

By Ryan McCarthy | Jul 1, 2007

Direct mailers face a rate hike and other woes. Read story

More for Your Money

By Ernan Roman | Sep 1, 1992

Carefully orchestrated media can increase the effectiveness of your direct-marketing campaign. Read story

Direct Mail Dos and Dont's

By Jennifer A. Redmond | Oct 31, 2001

Our postal system is the latest victim of terrorist attacks. How can the $528 billion direct-mail industry avoid becoming a casualty? We spoke with direct... Read story

Telemarketing

Related Terms: Advertising Strategy ; Read story

Ask Inc.

By Inc Staff | Nov 1, 2006

Whether college degrees matter; b-to-b telemarketing lives on. Read story

Children'S Online Privacy Protection Act (COPPA)

The Children's Online Privacy Protection Act (COPPA) is a U.S. federal law designed to limit the collection and use of personal information about children... Read story

Dial 800 Toll-free

Jul 1, 1983

Telemarketing has become big business, with big numbers (nearly a quarter of a million 800-number lines in the United States today, with 1.9 billion calls... Read story

In E-mail Marketing, Consumers Weed Out the Weakest Links

By Knowledge@Wharton | Aug 5, 2002

It's time for e-mail marketers to shape up. At least that seems to be the message suggested by a new round of research measuring click-through rates. Read story