Direct Marketing Association


Recent Articles about Direct Marketing Association

Resource: Customer-Service Audit

By Susan Greco |  Feb 1, 1995

A quick look at a Direct Marketing Association's Customer Service Award winner and how to compete for the award.  Read more

What Telemarketers Must Know

By Phaedra Hise |  Oct 1, 1993

Ordering information for telemarketing guidelines from the Direct Marketing Association.  Read more

Rules Made To Be Broken

Mar 1, 1988

How Patagonia bucks direct-marketing dogma  Read more

Direct Marketing

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualif...  Read more

How to Send E-Mail Your Customers Will Love

By Bill Nussey |  Aug 1, 2005

Inboxes are loaded with them: well-meaning, but poorly designed, badly written e-mail marketing messages. Digital envelopes stuffed with logos, banners, ...  Read more

Advertising Marketing Associations

By Carole Matthews |  Jan 24, 2001

Industry-specific associations can help you research hard-to-find details about the industry you're in and often offer valuable networking opportunities w...  Read more

Toward Hassle-free Mail Order

By Robert A. Mamis |  Jan 1, 1993

Five tips for hassle-free mail order.  Read more

Bulk Up, Reach Out

By Inc. staff |  Jun 1, 2007

How to add 100 employees in a month. Plus, test-driving a direct mail campaign.  Read more

Regulation: Telemarketing Dos and Don'ts

By Stephanie L. Gruner |  Feb 1, 1996

A warning to those affected by the new Telemarketing Sales Rule, and how to receive guides to this new rule.  Read more

Is the Web the best place to market and sell craft items?

Jun 26, 2001

Sales and Customer Service mentor Lillian Vernon responds to the following question from an inc.com user: I design floral wreath...  Read more

How do I build a mailing list for a mail-order company?

Feb 17, 2000

Sales & Customer Service mentor Lillian Vernon responds: Customer lists are vital to the prosperity of any mail-order company, and...  Read more

You Know My Name (Don't Call My #)

By Matthew Fogel |  Jul 1, 2003

No more telemarketers? Don't be so sure.  Read more

Bad for Business?

By Bobbie Gossage |  Aug 18, 2003

On Thursday, the Small Business Administration's Office of Advocacy sent a Read more

Hotline

By Martha E. Mangelsdorf |  Jul 1, 1988

Companies that sell by phone are unhappy about Florida's "asterisk" law, the nation's first. Under the law, residents can pay to have a telephone director...  Read more

A Penny for Your E-Mail

By Darren Dahl |  Apr 1, 2006

A way past the spam filters.  Read more

Keep Those Cards and Letters

By Ryan McCarthy |  Jul 1, 2007

Direct mailers face a rate hike and other woes.  Read more

Help a Startup Find the Right Marketing Solution (Part 2)

By Howard Greenstein |  Jun 11, 2009

Two weeks ago, I put forth the case of Matt Pollitt of Read more

More for Your Money

By Ernan Roman |  Sep 1, 1992

Carefully orchestrated media can increase the effectiveness of your direct-marketing campaign.  Read more

Direct Mail Dos and Dont's

By Jennifer A. Redmond |  Oct 31, 2001

Our postal system is the latest victim of terrorist attacks. How can the $528 billion direct-mail industry avoid becoming a casualty? We spoke with direct...  Read more

Ask Inc.

By Inc. staff |  Nov 1, 2006

Whether college degrees matter; b-to-b telemarketing lives on.  Read more

Telemarketing

Related Terms: Advertising Strategy ; Read more

Children'S Online Privacy Protection Act (COPPA)

The Children's Online Privacy Protection Act (COPPA) is a U.S. federal law designed to limit the collection and use of personal information about children...  Read more

Dial 800 Toll-free

Jul 1, 1983

Telemarketing has become big business, with big numbers (nearly a quarter of a million 800-number lines in the United States today, with 1.9 billion calls...  Read more

In E-mail Marketing, Consumers Weed Out the Weakest Links

By Knowledge@Wharton |  Aug 5, 2002

It's time for e-mail marketers to shape up. At least that seems to be the message suggested by a new round of research measuring click-through rates.  Read more

Network: September 1992

By Michael P. Cronin |  Sep 1, 1992

Network questions and answers.  Read more

How to Avoid "Abandoned Cart Syndrome"

By Marc Saltzman |  Oct 1, 2006

A bad buying interface can doom your online sales. These tips will ensure customers don’t abandon your site before buying.  Read more

E-mail Marketing the Right Way

By Todd Wassserman |  Dec 1, 2006

Whether you do it yourself or outsource it to someone else, here's the lowdown on e-mail marketing to avoid having e-mails be filtered away as spam.  Read more

The Inc. Network

By Inc. staff |  May 1, 1994

Reader-to-reader advice.  Read more

Sampling with a Twist

By Susan Greco |  Aug 1, 1992

Affordable in-store demonstration strategies.  Read more

Forecast: A New Year's Guide for CEOs

By Inc. staff |  Jan 1, 1996

Various Inc. editors and other experts discuss a number of topics and how they relate to the 1996 economy.  Read more

Network: November 1992

By Michael P. Cronin |  Nov 1, 1992

Network questions and answers.  Read more

Cold-Calling 101

By Elizabeth Wasserman |  May 25, 2010

Thinking of just picking up the phone and dialing an executive to drum up some new business? Not so fast. You need a game plan. Here's how to develop one.  Read more

In Praise of E-mail

By Jim Sterne |  Jun 15, 2000

You may take e-mail for granted, but it just might be the simplest, most effective weapon in the marketer's arsenal.  Read more

Sales More Than Doubled Last Year

By Beth Kwon |  Jan 1, 2007

So Why Are They Changing Tactics?  Read more

Precision Marketing

By Anne Field |  Jun 15, 1996

An in-depth look at how database marketing lets you analyze trends and target top customers.  Read more

Starting Over

By Paul B. Brown |  May 1, 1987

He is the myth personified: he's founded nine companies, he's rich, and he's ready to do it again  Read more