Discovery Communications Inc.


Facing a Tight Labor Market, Employers Dish Out the Perks

Innovative companies are discovering that benefits like mandatory paid vacations and free carwashes -- not salary -- are the best ways to lure the best emplo...  Read story

Channel Surfing

Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips:  Read story

Office Romance

Related Terms: Employee Privacy ; Read story

Hot Wheels: Fast and Curious

The small companies behind these bewitching motorcycles and sports cars are a bright spot in the American auto industry.  Read story

What Do Teens Want?

How to market to teens is a growing issue given the size of the "echo boom" generation. So we asked our kids. We asked the experts. Finally, we asked teen id...  Read story

In a Former Life: George Bell

GEORGE BELL, 42 President of Excite@Home Present life: Bell, formerly the CEO of Internet portal Read story

Video Births the Internet Star

New technologies stand to make Internet video as useful and ubiquitous as the telephone. How will it work for your company?  Read story

Putting Stock in Dr. Spock

Douglas Lee is putting stock in Dr. Spock and hopes the rights to the late doctor's work will deliver major returns.  Read story

EBay to Launch New Website

June 9, 2005 --Online auction site eBay is hoping to attract thrifty business owners with a new website, www.ebaybusiness.com, to be launc...  Read story

Surviving in the Nike/Reebok Jungle

New Balance tries to compete in a shrinking industry dominated by intensely competitive giants.  Read story

Case Study: When a Guerrilla Marketing Campaign Backfires

Sam Ewen sure got people talking. The police called his agency's marketing campaign "unconscionable." Was it time to get less edgy?.  Read story

Case Study: The Offer You Almost Can't Refuse

A woman from Target is on the line. She wants your product, but you'll have to completely change your company to get the deal. Do you dare to say no?  Read story

In the Customer's Shoes

Profile of a CEO who rebuilt his men's shoe store by listening to his customers.  Read story

CEO's Notebook

CEOs give advice on: screening potential customers; opening out-of-state offices; investigating foreign banks; and taming the anxiety of starting your own bu...  Read story

I Was Seduced by the New Economy

Throughout the 1990s, pundits proclaimed that the traditional rules of business had changed. Here are seven myths of the new economy that smart CEOs fell vic...  Read story

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