Don Peppers


The New Marketing 101

By George Gendron |  Oct 1, 1993

The book 'The One to One Future' discusses marketplace shift of selling more products to fewer people.  Read story

October 1995

By George Gendron |  Oct 1, 1995

Inc's Editor-in-Chief offers a comment on Don Peppers.  Read story

Pitching Peppers

By George Gendron |  Apr 1, 1996

A quick review of a new book on marketing.  Read story

Making the Transition to One-to-One Marketing

By Martha Rogers, Ph.D |  Jan 1, 1997

Two marketing experts offer advice about how companies can establish one-to-one marketing.  Read story

Thank You for Sharing

By Anne Stuart |  Dec 1, 2002

A consulting group learns to exploit its information riches by weaving a sophisticated intranet into workers' lives.  Read story

Web Awards 2000: Marketing

By Lauren Gibbons Paul |  Nov 15, 2000

The winning companies in the Marketing category of the 2000 Inc. Web Awards lure customers with enticing deals and ease of use.  Read story

Ask the Marketing Doctors

By Susan Greco |  Oct 1, 2000

Two one-to-one marketing experts explain how they would improve five hypothetical companies.  Read story

The Road to One-to-One Marketing

By Susan Greco |  Oct 1, 1995

A close-up look at how a concierge service is successfully using one-to-one marketing, and what this appraoch involves.  Read story

How to Benchmark Sales-and-Marketing Budgets

By Susan Greco |  Feb 1, 1999

Here's how to determine the percentage of gross revenues you should budget for sales and marketing. Includes a look at what large companies spend and nationa...  Read story

Digging for Gold

By Elaine Appleton Grant |  Nov 15, 2000

This year we asked a panel of outside judges -- all experts in their fields -- to assess Web sites submitted by Inc. Technology readers.  Read story

Index

By Inc Staff |  Feb 1, 1999

A comprehensive guide to companies, organizations, and individuals featured in the February 1999 issue.  Read story

The World According to the Inc. 500

By Martha E. Mangelsdorf |  Oct 15, 1995

An Inc. writer offers a quick overview of the 1995 Inc. 500 issue and reflects on what the 1995 Inc. 500 list reveals.  Read story

Search

By Various Inc Staff |  Oct 1, 2001

"The greatest business book ever," and more.  Read story

Promotions: Playing the 'Telecard' Hand

By Stephanie L. Gruner |  Jan 1, 1996

A quick look at how two organizations used telecards to build sales.  Read story

Returning To Its Roots

By Patrick J. Sauer |  Nov 1, 2007

In September 2006, we described Russell Straub's decision to take his company downm...  Read story

Mail

By Inc Staff |  Dec 1, 2006

Room for Political Debate I am dumbfounded at your awarding Mark Sanford one out of four stars in your ranking of governors who are friendly to s...  Read story

Managing One-to-One

By Leigh Buchanan |  Oct 1, 2001

Operating under the premise that no two workers are alike, companies that are practicing one-to-one management are figuring out what makes each of their empl...  Read story

At Your Service

By Jim Sterne |  Nov 15, 2000

Service businesses need a touch of ingenuity to make the Web work for them.  Read story

Upstarts: Sale of Modern Music Keyed to Customization

By Marc Ballon |  May 1, 1998

CDuctive, an online music retailer, allows shoppers to customize CDs. Also, several shorter articles about companies that provide mass customization of blue ...  Read story

Peter's Principles

By Harriet Rubin |  Mar 1, 1998

Book editor Rubin talks with Peter Drucker about how he built a long-standing brand around his own knowledge and how to prepare for a career as a solo act.  Read story

Choose or Lose

By Susan Greco |  Dec 1, 1998

Judy Corson and Jeff Pope, cofounders of Custom Research Inc., realized they could grow their company by cutting their customer base in half.  Read story

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