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Inc. 500 Marketer Partners with DoubleClick
Pepperjam, a Wilkes-Barre, Pa.-based Internet marketing agency, is partnering with online advertising giant DoubleClick to reach a wider market, the compa... Read more
DoubleClick Inc.
Recent Articles about DoubleClick Inc.
Online Ads that Work
Discover the types of ads, banners, and others that work -- and the effective strategies behind them. Read more
Doing Business at ad:tech
I have spent the past three days at the ad:tech conference here in New York, engulfed in a world of online marketing. Looking back, what strikes me most i... Read more
In E-mail Marketing, Consumers Weed Out the Weakest Links
It's time for e-mail marketers to shape up. At least that seems to be the message suggested by a new round of research measuring click-through rates. Read more
Got a New Job? Better Check That Non-Compete Clause
Few would dispute the ability of the Internet to generate and spread information instantly and on a global basis. And few would deny that the Internet has... Read more
Ask Kevin Ryan
Former CEO, DoubleClick Kevin Ryan was CEO of DoubleClick until it was acquired by a private equity firm, in 2005, for $1.1 bi... Read more
How I Did It: Mike Walrath, Founder, Right Media
As told to Sarah Goldstein Industry: Advertising & Marketing 2007 Inc. 500 Ranking:... Read more
So You Want to Share Your Mailing List
With dot-com companies making a bundle off users' personal information, you may wonder whether you can do the same -- without alienating your customers.Read more
So You Want to Share Your Mailing List
With dot-com companies making a bundle off users' personal information, you may wonder whether you can do the same -- without alienating your customers.Read more
The Chief Recruiter: Kevin P. Ryan of AlleyCorp
Kevin P. Ryan's encore to DoubleClick—the ad-serving behemoth he sold for $1.1 billion to private equity firm Hellman & Friedman in 2005&mda... Read more
Spam Soars -- But So Does Awareness
After leveling off over the summer, the volume of spam rose again in September, according to research by Read more
Can Spam Be Canned?
InternetWeek recently ran a survey asking if companies ever use unsolicited commercial e-mail to market their bu... Read more
America's Most Productive CEOs
Lessons from 16 super-efficient and highly-productive entrepreneurs including Caterina Fake of Hunch. Read more
Bulletin Board
This collection includes short articles about sharing your mailing list, affordable video on the Web, online copyright clearance, memorable computer password... Read more
Viral Video: Get Ready for Your Close-up
"Will it Blend?" from Blendtec and three more case studies of viral-video marketing success. Read more
Google Sweetens the Deal
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: The... Read more
The Google Gold Rush
For many technology start-ups, getting swooped up by the world's biggest search company has become the ultimate goal. In fact, a growing number of small vent... Read more
Darn Those Pop-Up Ads! They're Maddening, But Do They Work?
They create as much clutter as those slippery advertising inserts that fatten a Sunday newspaper and are as inescapable as humidity in August. But just ho... Read more
Darn Those Pop-Up Ads! They're Maddening, But Do They Work?
They create as much clutter as those slippery advertising inserts that fatten a Sunday newspaper and are as inescapable as humidity in August. But just ho... Read more
Briefing: May 2003
Businesses want a say in rewriting regulations, companies fatten their marketing budgets, and leaders receive tips fit for a queen. Read more
Keep Your Enemies Close
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today. <... Read more
Test before You Launch
The Internet and E-commerce are maturing at breakneck speed, and the days of getting an E-business started on a wing and a prayer are a diminishing speck ... Read more
Champagne and Robots In France
Last week I co-moderated the French American Conference of Entrepreneurs in Paris. In two packed d... Read more
Advertising Media—Internet
Related Terms: Advertising Strategy ... Read more
15 Ways to Be More Efficient
What does it take to be superefficient? We interviewed successful entrepreneurs in various industries around the country, including Mark Cuban, Caterina Fake... View slideshow
Pop-up Ads: Problem or Profit-Driver?
Pop-ups are widely despised as annoying and intrusive--but does that mean you should avoid them? Read more
Five-Point Plan to Avoid Online Privacy Minefields
Almost all Web sites collect and extrapolate information about their users to enhance the users' experience and provide customized services. As technology... Read more
Happy Anniversary, Masters of the Universe
Fifty years ago this month, Ayn Rand published the book that launched a thousand companies. Read more
We've Been Hacked
Not scared of losing your data to a corporate thief? You should be. Read more
We've Been Hacked
Not scared of losing your data to a corporate thief? You should be. Read more
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