In E-mail Marketing, Consumers Weed Out the Weakest Links
It's time for e-mail marketers to shape up. At least that seems to be the message suggested by a new round of research measuring click-through rates. Read story
DoubleClick Inc.
Inc. 500 Marketer Partners with DoubleClick
Pepperjam, a Wilkes-Barre, Pa.-based Internet marketing agency, is partnering with online advertising giant DoubleClick to reach a wider market, the compa... Read story
Got a New Job? Better Check That Non-Compete Clause
Few would dispute the ability of the Internet to generate and spread information instantly and on a global basis. And few would deny that the Internet has... Read story
Ask Kevin Ryan
Former CEO, DoubleClick Kevin Ryan was CEO of DoubleClick until it was acquired by a private equity firm, in 2005, for $1.1 bi... Read story
So You Want to Share Your Mailing List
With dot-com companies making a bundle off users' personal information, you may wonder whether you can do the same -- without alienating your customers.Read story
How I Did It: Mike Walrath, Founder, Right Media
As told to Sarah Goldstein Industry: Advertising & Marketing 2007 Inc. 500 Ranking: <... Read story
Can Spam Be Canned?
InternetWeek recently ran a survey asking if companies ever use unsolicited commercial e-mail to market their bu... Read story
Bulletin Board
This collection includes short articles about sharing your mailing list, affordable video on the Web, online copyright clearance, memorable computer password... Read story
Viral Video: Get Ready for Your Close-up
"Will it Blend?" from Blendtec and three more case studies of viral-video marketing success. Read story
Darn Those Pop-Up Ads! They're Maddening, But Do They Work?
They create as much clutter as those slippery advertising inserts that fatten a Sunday newspaper and are as inescapable as humidity in August. But just ho... Read story
The Google Gold Rush
For many technology start-ups, getting swooped up by the world's biggest search company has become the ultimate goal. In fact, a growing number of small vent... Read story
Briefing: May 2003
Businesses want a say in rewriting regulations, companies fatten their marketing budgets, and leaders receive tips fit for a queen. Read story
Test before You Launch
The Internet and E-commerce are maturing at breakneck speed, and the days of getting an E-business started on a wing and a prayer are a diminishing speck ... Read story
Advertising Media—Internet
Related Terms: Advertising Strategy ... Read story
Five-Point Plan to Avoid Online Privacy Minefields
Almost all Web sites collect and extrapolate information about their users to enhance the users' experience and provide customized services. As technology... Read story
Happy Anniversary, Masters of the Universe
Fifty years ago this month, Ayn Rand published the book that launched a thousand companies. Read story
We've Been Hacked
Not scared of losing your data to a corporate thief? You should be. Read story
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