Duncan Hines Desserts


The Big Deal About Niches

By Adam Hanft |  Jul 1, 2004

The phrase "niche marketing" contains within itself both highly attractive and self-limiting qualities. It's easy to detect a whiff of condescension bein...  Read story

In Praise of Niche Marketing

By Adam Hanft |  May 1, 2004

The phrase "niche marketing" contains within itself both highly attractive and self-limiting qualities. It's easy to detect a whiff of condescension, whis...  Read story

In Praise of Niche Marketing

By Adam Hanft |  May 1, 2004

Big companies might have their sights set on the "mass market," but entrepreneurial companies realize the key to success is in satisfying the individual.  Read story

Chips Ahoy

By Nell Margolis |  Jul 1, 1984

Americans spend an estimated $2.5 billion a year on cookies, mostly on packaged supermarket varieties. About 10 years ago, Wally "Famous" Amos opened a s...  Read story

Cookie Monsters

By PAUL B. BROWN |  Feb 1, 1989

All-natural cookie manufacturer successfully competes with the cookie classics.  Read story

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