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Eric Peterson


How to Measure Your Brand's Online Influence

How certain diagnostic and analytic tools can help spread your online influence and spark interest in your brand

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Recent Articles about Eric Peterson

Are Web Analytics Worth It?

By Renee Oricchio |  Nov 1, 2007

Software tools and on-demand services can now help small and mid-size businesses determine whether websites are helping fulfill business objectives. Here's h...  Read more

11 Best Web Analytics Tools

By Lou Dubois |  Dec 31, 2010

Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from...  Read more

A Funny Thing Happened on the Way to the Vineyard

By Hal Plotkin |  Jun 1, 1997

Here's how an aspiring vintner established a mobile wine-bottling operation to raise money for his own vineyard.  Read more

Why Social Influence Matters to Businesses

By Lou Dubois |  Mar 31, 2011

Eight industry insiders define what social influence means, how to measure it, and why it truly matters.  Read more

Resources

By Inc. staff |  Jun 1, 2000

A guide to more information on subjects covered in the June 1997 issue, including business coaches and IPOs.  Read more

What's the Harm? Allowing Ads on Your Website

By Renee Oricchio |  Nov 1, 2007

It seems like a tempting way to make a little extra cash, but is allowing advertising on your business website worth it?  Read more