The Customer is the Company
Threadless churns out dozens of new items a month -- with no advertising, no professional designers, no sales force and no retail distribution. And it's never produced a flop.
Read moreEric von Hippel
Recent Articles about Eric von Hippel
How to Think About Innovation
One of the most interesting books I've read recently was MIT professor Eric von Hippel's Demoocratizing Innovation. In the book, Von Hippel describes how ... Read more
Innovate! Quick!
Innovation in marketing is important, but being successful also neccesitates growth management. Read more
Is Your Industry Hot or Not?
How bright are your business prospects? Do research online to find out—but don't forget to consult trade associations, industry experts, and consumers. Read more
The Future of Manufacturing
A New Zealand company called Ponoko has reinvented the factory for the 21st century. Read more
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