Ermenegildo Zegnas


Go Glossy: How to Create a Beautiful Branding Tool on a Budget

By Mike Hofman |  Jul 1, 1999

Custom publishing, once considered the marketing wave of the future, has not lived up to its early promise. The problem is often the heavy cost of produci...  Read story

CEO's Notebook

By Inc Staff |  Jul 1, 1999

CEOs give advice on building a brand through custom publishing; limiting your number of all-staff functions; maximizing brainstorming sessions; and advertisi...  Read story

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