Ernan Roman


Integrate Your Direct Marketing

Jan 1, 1995

To compete successfully, you have to go beyond traditional marketing and sales efforts. Integrated direct marketing consultantand author Ernan Roman recom...  Read story

Building Sales

By PAUL B. BROWN |  Mar 1, 1991

Advice on building sales while making every marketing dollar count.  Read story

More for Your Money

By Ernan Roman |  Sep 1, 1992

Carefully orchestrated media can increase the effectiveness of your direct-marketing campaign.  Read story

Network: December 1992

By Michael P. Cronin |  Dec 1, 1992

Network reader-to-reader advice.  Read story

Dial 800 Toll-free

Jul 1, 1983

Telemarketing has become big business, with big numbers (nearly a quarter of a million 800-number lines in the United States today, with 1.9 billion calls...  Read story

The Talk of the Inc. 500

By George Gendron |  Sep 1, 1991

Stories, blurbs, and quotes from the ninth annual Inc. 500 conference.  Read story

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