Food Marketing Institute


Resources

By Inc Staff |  Nov 1, 1996

A guide to more information discussed in articles appearing in the November issue of Inc. magazine.  Read story

Errand Boy

By Joshua D. Macht |  Nov 1, 1996

This start-up wants to do your shopping, get your dry cleaning and more, all for a small fee. But, will it fly?  Read story

Pricing and Fairness: Do Your Customers Assume You Are Gouging Them?

Sep 12, 2002

In trying to assess consumer attitudes towards pricing, marketing professor Lisa Bolton and two other researchers conducted experiments designed to measure w...  Read story

How To Waste $12 Million

By Annette Kornblum |  Dec 1, 1981

I-Point Inc. threw away that much money because they thought their product would sell itself.  Read story

  • 1