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Food Marketing Institute


Recent Articles about Food Marketing Institute

Resources

A guide to more information discussed in articles appearing in the November issue of Inc. magazine.  Read more

Errand Boy

This start-up wants to do your shopping, get your dry cleaning and more, all for a small fee. But, will it fly?  Read more

Pricing and Fairness: Do Your Customers Assume You Are Gouging Them?

In trying to assess consumer attitudes towards pricing, marketing professor Lisa Bolton and two other researchers conducted experiments designed to measure w...  Read more

How To Waste $12 Million

I-Point Inc. threw away that much money because they thought their product would sell itself.  Read more