How to Choose an Advertising Agency
With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team.
Read moreFord Motor Company
Recent Articles about Ford Motor Company
Tactics Are the New Strategy
Strategic management can be a huge time drain for managers. Why not just ditch the conventional wisdom and go with your intuition in order to innovate once i... Read more
Ford, SkyWay Launch Vehicle Tracking Device
An online wireless tracking service is designed to help recover stolen vehicles. Read more
Would You Buy a Car From These Guys?
A survey finds most Americans would steer clear of bankrupt automakers. Read more
Does Detroit Deserve a Bailout?
A Big Three collapse could cripple many small businesses with ties to the automotive industry. We asked several Inc. 500|5000 CEOs for their opinions about a... Read more
Boutique Automakers Find Success Where Big Three Struggle
Despite industry woes, American car and motorcycle entrepreneurs have prospered by pursuing the high-end -- and high-speed -- specialty market. Read more
Drives: The Next Generation
Hybrids, military styles, and pickups were all the rage at this year's auto show in Detroit. Read more
Looking Out For Number 7535
Workers at Ford Motor Co. are learning how to give the new kid on the production line some elbowroom -- plenty of elbowroom. The new kid is a robot ... Read more
Choosing Between Objective And Subjective Sales Programs
If you want to design your own computer program to help you with your retail sales, call in your local programmer for a quotation on writing the software.... Read more
Broken Promises
The bitter truth about partnerships between large automotive corporations and their suppliers. Read more
The Trouble With Advertising
Quote about some of the problems plaguing the ad industry. Read more
A Time for Leadership
The economic toll from the terrorist attacks could worsen -- unless businesspeople take steps right now to ensure that their companies can weather the crisis. Read more
On Solid Ground
Think your Internet company can exist solely in cyberspace? LifeServ CEO Rob Reynolds is betting on real-world features. Read more
Advertising Is Dead; Long Live PR
Although I still believe there is a place for advertising as a brand-maintenance or brand-affirmation tool, I am convinced that to build a brand today you... Read more
Driving A Hard Bargain
DOING BUSINESS WITH BIG BUSINESS ISN'T AS SIMPLE AS IT USED TO BE. BUT THE PAYOFFS ARE STILL ENORMOUS. Read more
The Last Shift
The world of competition and technological change seen through the eyes of an American machine operator Read more
Tesla Fills the Coffers
That controversial IPO this morning? Yeah, it went really well. Tesla Motors, the firs... Read more
U.S. Automakers Still Struggle with Small Suppliers
Facing mounting pressure over offshoring, just 5% of suppliers cited General Motors as preferred partner. Read more
Patent Fending
A look at some famous legal battles between inventors and the corporations that stole their patented ideas. Read more
Wheel Of Misfortune;
TOPY CORP. ISN'T QUITE REINVENTing wheels, but it is making them differently. About five months ago, the Japanese-owned company began making steel wheels ... Read more
Controlling Product Liability
There are ways to protect your company against liability lawsuits other than buying more insurance. Read more
Products: What Does That Do?
Have a guess. Looks can be deceiving when it comes to these products from Inc. 500|5000 companies. Read more
Lessons on Pricing from Menu Engineers
The behavioral economics behind pricing. Consumers rely on price cues to determine what they're willing to pay for a product. Enter the menu engine... Read more
What Business Would You Start?
If you were to launch a business today, what would it be? That's the question Inc recently posed to some of the sharpest minds in the business world... Read more
Tow-away Zone
Chrysler, Ford, and GM have seen the future, and it is not parked in the garage. As the Big Three diversify, small companies have plenty to fear. Read more
Marketing Your Mission Statement
The criteria for a good mission statement and a good marketing slogan are the same. Both should be clear in communicating the company's goals and proposition. Read more
Why Can't Salespeople Be More Creative?
The sales profession has been left behind. Countless books and articles have been written about fostering creativity amongst engineers, product developer... Read more
The World According To Me
What can you learn from a CEO's autobiography? Read more
There's A Robot In Your Future
Increasingly, robots are turning up in smaller companies -- and so far there are few complaints. Read more
More Time for Work? Let the Car Drive Itself
If only we could get work done on the way to work! In the next decade, the idea might become a reality. In business, the opportunity to let the car do the dr... Read more
Can U.s. Auto Makers Resytle Subcontracting?
American auto makers are beginning to recognize the advantages of the partnership in Japan between big business and suppliers. James Hitchcock, director o... Read more
Mobile Office
Related Terms: Hoteling Advances in communication technology... Read more
Quick Picks
Out this month: a new release from rocker Lou Reed, a hefty biography of Alexander Hamilton, and a DVD boxed set on America's favorite pastime. Read more
Tesla Motors Goes Public
In about an hour, Elon Musk will ring the NASDAQ bell in Times Square to celebrate a historic IPO. His company, Read more
Original Equipment Manufacturer (OEM)
An original equipment manufacturer (OEM) makes equipment or components that are then marketed by its client, another manufacturer or a reseller, usually u... Read more
Which Side Are You On?
I was amused and surprised to realize how pro-American INC. is (applause) when it lauded muscle-in-management style for American business ("Steel Man Ken ... Read more
Knockoffs;
WOMEN WHO TAKE COUNTERfeit birth control pills could be in for a big surprise. So, too, could folks who rely on bogus automobile brakes and helicopter la... Read more
Detroit's New Innovation Engine
Patent (office) pending. Plus, the return of start-up valuation backlash just as a social-media company plans a $500 million IPO. Read more
The Bipolar CEO
Duncan Harrison runs one company in Alaska and another in Hawaii -- and divides his existence in half, every single month, between the two. Here's what it's ... Read more
To Be Loved: The Music, the Magic, the Memories of Motown
A quote from the founder of Motown, Berry Gordy, about for the record giant. Read more
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