Forrester Research Inc.


Time May Be Ripe to Move Online

May 26, 2004 --For small businesses that have been debating whether to move online, recent sales numbers are making a strong case for maki...  Read story

Building Customer Satisfaction Is Mission Critical

A Forrester Research report revealed that online shoppers expect customer service at every point in the transaction process, not just at the postpurchase ...  Read story

Does Brand Draw Young Consumers Online?

What's in a name? A new report from Forrester Research Inc. says the answer to that question for young consumers is "not much." Teens use the Net for ever...  Read story

Online Retailers Optimistic

Consumers looking for deals on the Web are giving e-commerce a boost, a new report says.  Read story

Newsgroups and Blogs

Related Terms: Electronic Bulletin ...  Read story

Consumer Spending On-Line

Some data that shows the past and projected dollars spent buying products on-line.  Read story

Small-Game Developers Poised to Score

Gamers see a new way to compete.  Read story

Small Businesses Plan to Increase IT Spending

April 2004 --Small and medium size businesses plan to increase their IT spending this year by 6.6% over 2003, according to a recent study ...  Read story

The New Basics of Marketing

What you need to know about: websites, email, mobile phones, social networks, viral video, blogging.  Read story

Onsite vs. Off: Where Should Your Servers Be?

Considerations such as power costs, servers crashing, and security need to be considered when making the decision where to store your servers.  Read story

Outsource at Your Own Risk

May 2004 -- Outsource at your own risk is the message some states are sending to companies looking to go abroad in order to save some mon...  Read story

19 Blogs You Should Bookmark Right Now -- Charlene Li

There are millions of blogs out there. And most of them aren't worth your time. So we scoured the Web and came up with a list of the smartest bloggers, who j...  Read story

If You Build It, They Will Shop

Tools for creating and souping up an online store  Read story

How to Send E-Mail Your Customers Will Love

Inboxes are loaded with them: well-meaning, but poorly designed, badly written e-mail marketing messages. Digital envelopes stuffed with logos, banners, ...  Read story

CRM Made Simple

New Software To Supercharge Your Sales.  Read story

Index

A comprehensive guide to companies, organizations, and individuals featured in the October 1998 issue.  Read story

Get a Grip and Learn to Ship

Many e-tailers have lost sight of the forest for the trees. In some cases, they invest several million dollars in development and technology but forget to...  Read story

Businesses To Spend Less on Technology

As the global recession deepens, businesses will cut their IT investments in 2009.  Read story

Trust Me: You're Gonna Love This

Getting employees to embrace new technology.  Read story

Merchandising On-line

Marketing success means merchandising the right items at the right time to the right people, and determining the best items in your inventory to cross-sel...  Read story

Speed Leader

Peter Wagner, a general partner at Palo Alto venture-capital giant Accel Partners, has seen the future ofInternet hookups for small businesses. It's calle...  Read story

The Power of Suggestion

Social shopping sites turn online shopping into a group activity.  Read story

Blogging: More Than Idle Chatter

Do it--and do it as if you mean it.  Read story

Maximize Your Website's ROI

It was heralded as the great equalizer, the technological wonder that would put business start-ups and large corporations on the same level playing field....  Read story

State of the Art: CD-ROM Marketing

Three start-ups that are exploring opportunities in CD-ROM marketing are featured in this short article.  Read story

E-tailers: How to Beat the Competition

Study finds that innovative sites are preferred by power shoppers.  Read story

Upstarts: New-Biz Watch

A look at how Toby Lenk founded eToys.com, an online toy retailer that's taking lessons from Amazon.com. Plus, several shorter articles about the unlikely pr...  Read story

Computer Use Expected to Top 2 Billion

Led by growth in China, the number of computers worldwide will skyrocket by 2015, according to a new report.  Read story

Ethnic Web Sites Search for Niche Markets

The Web has become increasingly saturatedwith new multi-ethnic sites ranging from basicinformation hubs to community-building arenas toe-commerce sites. I...  Read story

What's Next: Service With a Smile. Really.

How technology ruined customer service--and how three start-ups plan to rescue it.  Read story

Solving the Opt-in/Opt-out Debate

It's time to adopt a one-to-one system that protects customers' privacy and adds to company coffers.  Read story

New Law Means Stiff Punishment for Identity Thieves

July 16, 2004 -- President Bush signed legislation on Thursday that prescribes serious penalties for identity theft, a problem that he sa...  Read story

Increasing Web-Site Traffic

If you build it, will they come? Last year, Internet sales reached $79 billion, according to Forrester Research, or 3% of all retail sales. Can your busin...  Read story

The Electronic Grapevine

It's not what you know, but whom you know - and whom they know, and whom their friends know, and who their friends' friends know. That's...  Read story

Which Cell Phone Is Smartest for Business?

How do you choose between not only BlackBerry and iPhone, but Google's Android, Windows Mobile, Palm Pre and others?  Read story

One False Step: Getting E-recruiting Right

E-recruitment is not a new thing. Last year, Pew Research noted that 61 percent of Americans (122 million people) regularly went online and 43 percent of...  Read story

2003 Tech Buying Guide: Phones Break New Ground

Report from business owners on the latest in cell phones.  Read story

Staying Alive in an Emerging Market

The potential benefits of the molten-hot, new B2B market are enormous, but so are the potential pitfalls as industry giants muscle their way into the aren...  Read story

Survival of the Fastest

Just because you're an Internet business in the digital economy doesn't mean you've got it made in the shade. A panel of E-commerce experts warns of treacher...  Read story

Start the Meter

It's a concept based on a brilliantly -- some might say deceptively -- simple question: Why not purchase computing capability the same way you buy electri...  Read story