Marketing to Moms: You’re Doing It All Wrong
Women control $13 trillion in consumer spending. But most of the assumptions you make about them in your marketing are way off.
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Why It's Trending: Just a few days after Foursquare announced its partnership with American Express, there are reports that they've raised another $50 million in funding.
Women control $13 trillion in consumer spending. But most of the assumptions you make about them in your marketing are way off.
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Tying a traditional loyalty program to social and location-based check-ins can be an easy way for businesses to attract customers and make money. Here’s how to determine whether it’s worth it for your business and then how to pull it off.
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You might not be the next Foursquare, but this space is huge (196 million miles, to be precise).
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The check-in giant recently relaunched their business page offerings, making it easier for local businesses, retail chains and individual brands to reap the benefits and retain customers.
Read moreFoursquare partners with AmEx, an 'Anonymous' group of hackers, the Winklevosses back down, social innovation, and more. Read more
Turntable.fm heats up, American unemployment rates, Foursquare rolls out new daily deals, and more. Read more
Foursquare raises $50 million, Skype's "evil" investors, the Chinese Twitter, ROI on social media and more. Read more
This new social broadcast application can help your business promote deals, get the attention of savvy early adopters of technology, or simply to increase fo... Read more
Hitting "refresh" on your growth strategy. As you forge ahead into the new year (and decade), now is a better time than ever to reevaluate your app... Read more
Ranking the top angel investors. A couple years ago, we told you about a start-up called YouNoodle that claimed it came up with an algorithm that c... Read more
This year it was Twitter, and in the past, it was Facebook, YouTube and MySpace. So what new technology will form the basis of next year's craze? Early ... Read more
iPhone apps that will help you get through conference season . For the small business owner or entrepreneur, springtime often equates to conference ... Read more
Sexism in Silicon Valley? When Candace Fleming tried to raise money for her start-up Crimson Hexagon in 2007, her industrial engineering degree fro... Read more
Building customer interest and loyalty online isn't just about Twitter and Facebook anymore. Read more
The explosion in geolocation platforms, which allow users to track their movements on mobile devices, offers an easy way for small businesses to promote them... Read more
Foursquare, like Twitter before it, is increasingly looking like one of those dumb little ideas that might just be brilliant. The New York City start-up, ... Read more
Alleged Russian spy networked in entrepreneurial circles. That's right. Anna Chapman, one of 11 people accused of running a Russian espionage ring ... Read more
More small businesses are looking to profit from promotions on location-based social networks such as Foursquare and Gowalla. Here's a guide to tapping in to... Read more
What will the New York City-based geolocation start-up do with the $20 million in venture capital it raised recently? Watch video
There's no confirmation on this, of course. But multiple news outlets are quoting multiple sources all tipping off the same thing: Facebook will be making... Read more
Social media giant's entry into location-based services could help the market go mainstream -- and give small businesses a better way to target advertising. Read more
How to motivate employees. Although the new year has generally sparked an optimistic point of view for many small businesses, there are still plent... Read more
The recession probably won't hurt your business. Say what? Scott Shane says there's a common curiosity about recessionary effects on start-ups, but... Read more
Companies such as Foursquare, Stack Overflow, and ThredUP reward customers with virtual merit badges. Read more
Inc. has covered the Daily Deal and Local Deal space quite extensively over the last year or so. In fact my colleague Eric Markowitz has reported on the <... Read more
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: How... Read more
Are you paying yourself enough? When you're the boss, figuring out the right amount to pay yourself can be tricky. There are tax implicat... Read more
A new website celebrates start-up culture by illustrating maxims and insights from successful entrepreneurs. Read more
Nearly all users think location-based services like Foursquare and Facebook Places are useful, but more than half are concerned about privacy. Read more
Private companies still cutting back . A new employment report from ADP estimates that private companies Read more
SXSW Interactive served as the launching point for Twitter and Foursquare. Here are three intriguing start-ups vying to make their mark in Austin this year. Read more
The buspreneurs pitch investors, plus everyone's talking games, incentives, and influencers. Here's the latest from Austin. Read more
That's so this year. What's that? Silly Bandz? Twilight? As Read more
It seems as if every company is looking to create buzz at SXSW in Austin this week. Here are some strategies for making a memorable impression. Read more
Want points, rewards, and affirmation just for navigating your daily life? Seth Priebatsch, armed with $15 million in fresh funding, is aiming for just that ... Read more
Yelp unveils major product changes to address extortion allegations . A number of small business have Read more
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: A c... Read more
Foursquare releases its API in the race to dominate location. Foursquare, the suddenly white hot location-based social network, released its API to... Read more
What the health care bill means for small businesses . Inc.com's Courtney Rubin has the details on what the passage of Sunday's health car... Read more
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: Me... Read more
Looking to build community support, respect from your customers, and favor in the marketplace? Try nurturing some generosity. Read more
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ... Read more
Let's face it: Social networking influences the way we travel, whether on business or for pleasure. Here's how you can make the most of your trip by using th... Read more
Pass this man a PBR. Connecticut investor C. Dean Metropoulos once owned familiar brands like Duncan Hines baking mixes, Vlasic pickles, and Swanso... Read more
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