Frank Perdue


It Takes A Tender Man To Make A Tough B-school

With around 650 American colleges and universities currently offering graduate business degrees (up from 389 in 1974), some people wonder whether the coun...  Read story

Frank Perdue

At a time when marketing has suddenly become the hot topic from Wall Street to Silicon Valley, one of the most effective marketers around is a slender, la...  Read story

How To Read A Business Best-seller

What the hottest management writers can't tell you about the companies they profile.  Read story

Doubting Thomas

Tom Peters discusses his experiences in the world of business and the nature of entrepreneurship.  Read story

Not Quite Ready For Prime Time President

MORE AND MORE CEOS ARE TAKING TO THE AIRWAVES TO PITCH THEIR COMPANY'S PRODUCTS OR SERVICES. THE LIMELIGHT, AS SOME CEOS HAVE FOUND, CAN BE A MIXED BLESSING.  Read story

In Memoriam

They sold us surfboards and sports cars, Linux, chicken, Miracle-Gro, and vacations among the Eskimo. A fond look back at the remarkable entrepreneurs who di...  Read story

Using Memberships to Build a Brand

Inexpensively differentiating your firm by appearing to be an exclusive club requiring membership.  Read story

30 Great Entrepreneurs in Their Own Words

30 years of entrepreneurs speaking their minds  Read story

The Gamble

Profile of a family-business's attempt to enter the mass market by creating a national brand.  Read story

A Business Transformed

How one CEO transformed his entire company in order to make its service indispensable to its customers.  Read story

An Excellent Question

The author of In Search of Excellence answers the 10 questions most frequently asked about his book.  Read story

From Steer to Eternity

American beef producers are revolutionizing their industry with technology. New tracking systems allow ranchers to document every aspect of a cow's life, imp...  Read story

Selling To The New America

A new wave of immigration is changing the complexion of the American consumer market, turning 'minority' markets into 'majority' ones  Read story

Back to School

Successful executives head back to business school for further education in management issues.  Read story

Is the Atkins Brand Toast?

Why the Atkins diet is getting plumped up with product.  Read story

Milking the Profits

How a group of family farmers joined forces to create and market a premium brand of milk.  Read story

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