Fred Gibbons


Boosting Software Sales

By Sara Delano |  Oct 1, 1983

Software publishers learn more about retail customers through grass-roots market research and dealer councils.  Read story

Pick the Target Audience, Then Tailor Your Plan

By David E. Gumpert |  Feb 25, 2000

One of the key steps in preparing your business plan is targeting it to the right audience. If you're seeking out financing, for example, will your pl...  Read story

Make Leadership, Not War

By David Nadolna |  Apr 1, 1987

Analogies between war and business are imperfect (Executive Forum: "The Secrets of Guerrilla Management," February). "Guerrilla" may be how some peo...  Read story

Fiscal Therapy

By Emily Barker |  Jul 1, 1999

At a two-day "boot camp" for high-tech start-ups, CEOs thought they'd be learning how to attract Silicon Valley investors. What they got was even more import...  Read story

The Birth Of An Industry

By Steve Ditlea |  Jan 1, 1982

Working in their attics, basements, and garages, seven entrepreneurs tacked together a totally new industry.  Read story

The Basics of Business Plans: Sell, Sell, Sell

By David E. Gumpert |  Oct 24, 2000

You've probably heard all the academic and formal definitions of a business plan--something to the effect that it's a document describing your company's g...  Read story

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