Frito-Lay Inc.


The World's Oldest Start-Up

An anatomy of start-up Ritz Foods International, a producer of snack chips made from the yuca plant. Includes an overview of the snack food industry and setb...  Read story

Who's Eating Whom?

Smartfoods Inc. is bought by Frito-Lay, which plans to market the company's cheese popcorn nationally.  Read story

Green 2.0

Think the green movement was just a fad? From tire recycling to biodegradable packing peanuts, these entrepreneurs have turned sustainability into sustainabl...  Read story

The Best Ads $2.6 Million Can Buy?

Forget Madison Avenue. Super Bowl advertisers are drawing their inspiration from YouTube this year.  Read story

The Snack Food That's Eating America

A portrait of the marketing strategy, research, and development of Smartfood popcorn.  Read story

Grist: Wanted: Something New Under the Sun

If we measured consumer excitement about new products and used it as a bona fide economic indicator, we'd all be pretty worried. That's because there's too l...  Read story

Hard-Time Start-Ups

Inc.'s editor-in-chief offers a list of some of today's best-known companies that started in the Great Depression.  Read story

Equity on Demand

One CEO gives away equity to foster brand loyalty.  Read story

Chips Ahoy

Americans spend an estimated $2.5 billion a year on cookies, mostly on packaged supermarket varieties. About 10 years ago, Wally "Famous" Amos opened a s...  Read story

Picking a Prime Partner

Entrepreneur teamed up with 'legend' of the cardboard industry to launch his new product, Box Boy.  Read story

Yes, You Still Can Go Public

London investors are hungry for U. S. IPOs. Here's what they're buying.  Read story

Resources

A guide to more information discussed in articles appearing in the November issue of Inc. magazine.  Read story

Cowboy Capitalist

Profile of entrepreneur Ross Perot, how he created EDS, and why he would create a start-up which is threatened by EDS.  Read story

Futurist Laurel Cutler

A decade ago she warned her clients of consumers who would shop K mart in the morning, Saks in the afternoon, and define their very being by their choice of ...  Read story

Ordinary Business

What would happen, my colleague John Case wondered aloud, if you took the INC. 100 list and stripped off all the obvious hyper-growth companies? Say you clea...  Read story

Three Companies In Search Of An Author

Tom Peters' book on excellence has managers and employees alike changing the way they do business.  Read story

Stanley Mason Is Growing Oil On Trees

Entrepreneurs like Mason are solving our "insolvable" problems.  Read story

Stanley Mason Is Growing Oil On Trees

Entrepreneurs like Mason are solving our "insolvable" problems.  Read story

Rolling In Dough

As Tombstone Pizza expanded, its founders discovered that the key to future success was hidden in the company's own past.  Read story

Inside-Out Marketing

Mogens Smed, CEO of Smed International Inc., presents his company's chaotic, overcrowded headquarters to customers as a working showroom of the office furnit...  Read story

To Market, To Market

Procter Gamble veteran James McManus has an uncanny ability to analyze consumer behavior and parlay his findings into a variety of sucessful vent...  Read story

Cookie Monsters

All-natural cookie manufacturer successfully competes with the cookie classics.  Read story

Tortilla Flap

Cofounder jeopardized his control of his 3-year-old company when he fired his partner.  Read story

Take Two Company Founders. Add 10 Years of 80-Hour Workweeks. Fold in a Formidable Outside Ceo. Mix Carefully. Very Carefully.

How the food company Two Chefs on a Roll grew up, and really started growing.  Read story

Doubting Thomas

Tom Peters discusses his experiences in the world of business and the nature of entrepreneurship.  Read story

The Entrepreneur of the Year Register

Profiles of recognition-worthy entrepreneurs from the 1993 Entrepreneur of the Year contest.  Read story

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