Go Big or Go Home?
As entrepreneurs, we all know the value and necessity of forming partnerships. Little would get done in the business world without a solid network to help... Read more
Frito-Lay Inc.
Why It's Trending: The Sun Chips manufacturer has announced that the company will no longer package the product in biodegradable bags, because the loud, crinkling sound the bags made had a distinctly negative impact on sales.
Recent Articles about Frito-Lay Inc.
The World's Oldest Start-Up
An anatomy of start-up Ritz Foods International, a producer of snack chips made from the yuca plant. Includes an overview of the snack food industry and setb... Read more
Who's Eating Whom?
Smartfoods Inc. is bought by Frito-Lay, which plans to market the company's cheese popcorn nationally. Read more
The Best Ads $2.6 Million Can Buy?
Forget Madison Avenue. Super Bowl advertisers are drawing their inspiration from YouTube this year. Read more
Evil Genius Finds Case Study in Her Pepsi
Tracy Brown, CEO and founder of Evil Genius Designs , doesn't profile as the standard entrepren... Read more
The Snack Food That's Eating America
A portrait of the marketing strategy, research, and development of Smartfood popcorn. Read more
Grist: Wanted: Something New Under the Sun
If we measured consumer excitement about new products and used it as a bona fide economic indicator, we'd all be pretty worried. That's because there's too l... Read more
How to Avoid the Passion Trap
See how the passion that drives so many founders is also what leads them to failure, and how to avoid being a victim of that trap. Read more
Hard-Time Start-Ups
Inc.'s editor-in-chief offers a list of some of today's best-known companies that started in the Great Depression. Read more
The New Rules of Writing a Memorable Slogan
Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline. Read more
Equity on Demand
One CEO gives away equity to foster brand loyalty. Read more
Yes, You Still Can Go Public
London investors are hungry for U. S. IPOs. Here's what they're buying. Read more
Picking a Prime Partner
Entrepreneur teamed up with 'legend' of the cardboard industry to launch his new product, Box Boy. Read more
Chips Ahoy
Americans spend an estimated $2.5 billion a year on cookies, mostly on packaged supermarket varieties. About 10 years ago, Wally "Famous" Amos opened a s... Read more
A Model for Smart Growth
Each day, Inc .'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ... Read more
Libya's Domain Over Domain Names
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: Bad... Read more
Goodbye to Fake Steve Jobs, and Why You Need a Business Plan
Hang up my Pajamas, says Fake Steve Jobs. Dan Lyons, the blogger who impersonated Steve Jobs with much hilarious success for two years, Read more
Cowboy Capitalist
Profile of entrepreneur Ross Perot, how he created EDS, and why he would create a start-up which is threatened by EDS. Read more
Futurist Laurel Cutler
A decade ago she warned her clients of consumers who would shop K mart in the morning, Saks in the afternoon, and define their very being by their choice of ... Read more
Ordinary Business
What would happen, my colleague John Case wondered aloud, if you took the INC. 100 list and stripped off all the obvious hyper-growth companies? Say you clea... Read more
Three Companies In Search Of An Author
Tom Peters' book on excellence has managers and employees alike changing the way they do business. Read more
Stanley Mason Is Growing Oil On Trees
Entrepreneurs like Mason are solving our "insolvable" problems. Read more
Stanley Mason Is Growing Oil On Trees
Entrepreneurs like Mason are solving our "insolvable" problems. Read more
Inside-Out Marketing
Mogens Smed, CEO of Smed International Inc., presents his company's chaotic, overcrowded headquarters to customers as a working showroom of the office furnit... Read more
Rolling In Dough
As Tombstone Pizza expanded, its founders discovered that the key to future success was hidden in the company's own past. Read more
How to Build a Bootstrapping Culture
Here are some tips to the art of building a business with little or no cash. Read more
Tortilla Flap
Cofounder jeopardized his control of his 3-year-old company when he fired his partner. Read more
Cookie Monsters
All-natural cookie manufacturer successfully competes with the cookie classics. Read more
To Market, To Market
Procter Gamble veteran James McManus has an uncanny ability to analyze consumer behavior and parlay his findings into a variety of sucessful vent... Read more
Doubting Thomas
Tom Peters discusses his experiences in the world of business and the nature of entrepreneurship. Read more
Take Two Company Founders. Add 10 Years of 80-Hour Workweeks. Fold in a Formidable Outside Ceo. Mix Carefully. Very Carefully.
How the food company Two Chefs on a Roll grew up, and really started growing. Read more
The Entrepreneur of the Year Register
Profiles of recognition-worthy entrepreneurs from the 1993 Entrepreneur of the Year contest. Read more
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