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The New Rules of Writing a Memorable Slogan
Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline. Read more
GEICO
Recent Articles about GEICO
Does Google Enable Trademark Infringement?
Are the Google lads up to no good? Read more
Does Google Enable Trademark Infringement?
Are the Google lads up to no good? Read more
The Booming Business Of Syndicated Real Estate
Let's say your broker is E. F Hutton, and when E. F. Hutton talks, you listen. One of Hutton's more provocative sales pitches, you decide, describes... Read more
How to Merge Corporate Cultures
Mergers and acquisitions can create strange bedfellows, but the drawbacks of companies' cultures not meshing together can have an impact on the bottom line. Read more
Does Google Enable Trademark Infringement?
What small businesses need to know about the legal risks involved with advertising online with search engines. Read more
Is Your State Entrepreneur-Friendly?
How not to get your ideas stolen . Don't spell them out in PowerPoint slides. That's the Read more
Two Marketing Firms Called Momentum Was One Too Many
Changing was risky, but Brad Nierenberg needed a new name. Read more
Boomtowns '06: Hottest Midsize Cities
Employment Base of 150,000-450,000. Read more
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