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Cops Shut Down Kids' Cupcake Stand for Lack of License
The young entrepreneurs hoped to save enough to open a restaurant -- but then a local councilman called the police. Read more
Gatorade
Recent Articles about Gatorade
10 Innovations That Changed the Way We Exercise
Working out has never been more efficient or a bigger part of a human culture than it is today. We've dug into the history of kinesiology to find the inventi... View slideshow
Smart Marketing or Invasion of Privacy?
Questioning whether some target marketing strategies invade a customer's right to privacy and two company examples. Read more
Types of Trademarks
The term "trademark" is commonly used to describe many different types of devices that label, identify, and distinguish products or services in the markep... Read more
Evil Genius Finds Case Study in Her Pepsi
Tracy Brown, CEO and founder of Evil Genius Designs , doesn't profile as the standard entrepren... Read more
How Would You Fix Tiger's Image?
Entrepreneurs in public relations weigh in on how they would repair the billionaire golfer's scandal-plagued image. Read more
Things I Can't Live Without: J. Darius Bikoff
It's hard to explain the necessity of a $50,000 refrigerated car trunk. Read more
Coconut Water: A New Drink Fad?
Is coconut water just another trend in the healthy beverage market? Read more
How to Best Utilize the New Foursquare for Business
The check-in giant recently relaunched their business page offerings, making it easier for local businesses, retail chains and individual brands to reap the ... Read more
4 Common Questions That Irritate Customers
Ask any of these dumb questions during an initial conversation with a customer and you've probably lost the sale. Read more
Got a New Job? Better Check That Non-Compete Clause
Few would dispute the ability of the Internet to generate and spread information instantly and on a global basis. And few would deny that the Internet has... Read more
Pop For Pampered Pets
After a hard day chasing cars, your pooch comes home, all tired and sweaty, and finds a tepid bowl of tap water. No wonder he bites you. If humans can hav... Read more
How to Host a Customer Event
Events for customers are a throwback to the days when a handshake was more meaningful than a text alert. An event done right can be just as valuable today, b... Read more
Upstarts: Nontraditional Ads
Looking for a new place to stick your marketing message? Try fresh fruit. A look at how several new advertising companies are using new types of ads to reach... Read more
De Facto Non-Competition Agreements: The Inevitable Disclosure Doctrine
It has long been established that a party can procure injunctive relief and/or damages based on the misappropriation of its trade secrets. What is less we... Read more
The Real Winners and Losers
Companies shelled out a record $2.7 million for 30 seconds of airtime during the Super Bowl. So who got their money's worth? A look at the best and worst com... Read more
Trade Secret Basics
Trade secret law gives the owner of important commercial information the right to keep others from usingit. Here's what business owners need to know to pr... Read more
Play by Play
Start-up attempts to convince golf tournament operators and sponsors to underwrite its mobile audio broadcasts. Read more
How to Successfully Rebrand Your Business
You can't run your company the same way forever. Here are 10 ideas to bring about change and breathe new life into your business. Read more
Tea Maker Puts Consumers' Tastes First
In the September 1997 issue of Inc. magazine, Orgegon Chai was profiled as part of the Anatomy of a Start-Up series. In January 2001, Inc.Read more
Don't Judge a Drink by Its Bottle
We learned an interesting lesson this month about the danger of hiding your light under a bushel. Over the past few years, we had been working hard with b... Read more
Indiana University:
A Jolt of Energy, Minus the Crash
Zac Workman became a connoisseur of energy drinks at an early age. At the end of each day, after five hours' practice for his high school swim team, he wo... Read more
Hot Start-Ups
It's easy to forget that the best new business ideas are often the simplest. Here are 10 start-ups that will have you wondering, "Why didn't I think of that?" Read more
A Market Worth Fighting For
Gareb Shamus keeps coming up with new ways to reach big-spending, early-adopting, first-in-line 18- to 34-year-old males. His latest is a doozy. Read more
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