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Smart Marketing or Invasion of Privacy?

By Susan Greco |  May 1, 1995

Questioning whether some target marketing strategies invade a customer's right to privacy and two company examples.  Read story

Types of Trademarks

May 12, 2000

The term "trademark" is commonly used to describe many different types of devices that label, identify, and distinguish products or services in the markep...  Read story

Things I Can't Live Without: J. Darius Bikoff

By Patrick J. Sauer |  Sep 1, 2005

It's hard to explain the necessity of a $50,000 refrigerated car trunk.  Read story

Got a New Job? Better Check That Non-Compete Clause

Mar 28, 2001

Few would dispute the ability of the Internet to generate and spread information instantly and on a global basis. And few would deny that the Internet has...  Read story

Pop For Pampered Pets

By V.I. |  Nov 1, 1984

After a hard day chasing cars, your pooch comes home, all tired and sweaty, and finds a tepid bowl of tap water. No wonder he bites you. If humans can hav...  Read story

Upstarts: Nontraditional Ads

By John Grossmann |  Mar 1, 2000

Looking for a new place to stick your marketing message? Try fresh fruit. A look at how several new advertising companies are using new types of ads to reach...  Read story

De Facto Non-Competition Agreements: The Inevitable Disclosure Doctrine

Aug 9, 2001

It has long been established that a party can procure injunctive relief and/or damages based on the misappropriation of its trade secrets. What is less we...  Read story

Trade Secret Basics

By Rich Stim |  Nov 1, 2000

Trade secret law gives the owner of important commercial information the right to keep others from usingit. Here's what business owners need to know to pr...  Read story

The Real Winners and Losers

By Angus Loten |  Feb 4, 2008

Companies shelled out a record $2.7 million for 30 seconds of airtime during the Super Bowl. So who got their money's worth? A look at the best and worst com...  Read story

Play by Play

By Leslie Brokaw |  Sep 1, 1989

Start-up attempts to convince golf tournament operators and sponsors to underwrite its mobile audio broadcasts.  Read story

Tea Maker Puts Consumers' Tastes First

Jan 10, 2001

In the September 1997 issue of Inc. magazine, Orgegon Chai was profiled as part of the Anatomy of a Start-Up series. In January 2001, Inc.Read story

Indiana University:
A Jolt of Energy, Minus the Crash

By Allie Townsend |  Mar 1, 2009

Zac Workman became a connoisseur of energy drinks at an early age. At the end of each day, after five hours' practice for his high school swim team, he wo...  Read story

Big Plans

By Anne Marie Borrego |  Jan 1, 2001

Catch up with some of the companies profiled in our Anatomy of a Start-Up series, and here's what you'll discover: Plans are one thing, executing them is ano...  Read story

Hot Start-Ups

By Inc Staff |  Jul 1, 1999

It's easy to forget that the best new business ideas are often the simplest. Here are 10 start-ups that will have you wondering, "Why didn't I think of that?"  Read story

A Market Worth Fighting For

By Larry Olmsted |  Apr 1, 2006

Gareb Shamus keeps coming up with new ways to reach big-spending, early-adopting, first-in-line 18- to 34-year-old males. His latest is a doozy.  Read story

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