The Guys Who Beat General Mills
It's a common enough story: big company sues small company; small company heroically stands its ground -- and gets litigated into oblivion. Such was the ... Read story
General Mills Inc.
One More Reason We're Glad We Don't Work For Big Companies
Inc. staffers come up with the same name for a General Mills cereal that it took a consulting firm a year to find. Read story
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Phew! For a while there it seemed as if this section's observations on the behavior of small-company stocks might never return to its appointed task of f... Read story
(still) Unsafe At Any Speed
Ralph Nader, the man who killed the Corvair, is now organizing buyers' collaboratives to make big-volume purchases from fuel dealers, and spotting the consum... Read story
Buy the Boss -- or the Company?
Sure, CEOs affect how their stocks perform. Does that mean you should consider the CEO when picking your portfolio? Read story
Things I Can't Live Without...
Animator Jeff Nodelman finds that a meal of ribs gets his creative juices flowing. He also has good taste in boats. Read story
What I Learned at P
Who says big companies have nothing to teach an entrepreneur? An inside look at Hound Dog Products founder Michael Miller's resume reveals the many lessons l... Read story
Rolling In Dough
As Tombstone Pizza expanded, its founders discovered that the key to future success was hidden in the company's own past. Read story
Outlook 2006: Communication
Get hip to blogs. Read story
Adman Tom Mcelligott
Advertising's hottest creative director explains why "95% of all advertising doesn't work." Read story
Selling Software With An Estee Lauder Image
Think of your software program as a can of tomatoes. Or a new skin moisturizer. C. Rowland Hanson does, and he is trying to market software with the same ... Read story
In the Eye of the Beholder
An up-close look at the 1990s fad, 3-D images, and how one entrepreneur stumbled into it and hit pay dirt. Read story
Upstarts
A look at how Kelley Dunn launched her corporate concierge service, Consider It Dunn; plus, several shorter articles about the outlook of the corporate conci... Read story
How S
Savings institutions have begun competing for business loans, giving commercial banks a run for their money. Read story
If The Corporate Image Calls For A Facelift
Three companies find that paying attention to how they look can boost sales as well as egos. Read story
The Inc. 100 Portfolio;
In 1984, Ben & Jerry's Homemade Inc. (#74), of Waterbury, Vt., was about to graduate from privately owned purveyor of upscale ice cream to publicly he... Read story
Meat And Potatoes
In an industry noted for concepts and gimmicks, Ryan's has become one of the hottest restaurant chains around, without franchising, advertising, or leveraging. Read story
When Quality Isn't Everything
Great Midwestern Ice Cream produces a private-label product for supermarkets. Read story
Train Wreck
Mike Wolf always dreamed of running toy-train icon Lionel. Now he's locked in a death struggle with the company he loved. A report from model railroading's t... Read story
Selling Fun Is Serious Business
Can the founder of the company that brought you the ubiquitous Razor scooter make the phenomenon last? Read story
Little Big Man
When Pizza King Jeno Paulucci sets out to do "good works," it can be hard to tell philanthropy from business. Read story
What's Next: Dreaming of Big Money
All entrepreneurs have a dream. Vergil Daughtery's is to strike it rich with a novel financial instrument he calls XPOs (that's expirationless options, to you). Read story
The Customer is the Company
Threadless churns out dozens of new items a month -- with no advertising, no professional designers, no sales force and no retail distribution. And it's neve... Read story
Big Game
TO THE PEOPLE WHO MAKE AND SELL IT, TRIVIAL PURSUIT IS NOT WAY TO SPEND A PLEASANT EVENING Read story
Bringing Up Baby
Summary of the myths, realities and benefits of daycare in the workplace. Read story
The Name Of The Game
The year was 1971, and Ralph Anspach, a San Francisco State University economics professor, was sitting in his Berkeley home, playing Monopoly with his se... Read story
The Immigrant Prince
From Ellis Island to the corner grocery to the country's largest macaroni company, "JP" Pellegrino's story is the story of American enterprise. Read story
The New Face of Self-Employment
At Indigo Partners, the rules are different. Unlike traditional entrepreneurs, Indigo's partners aren't scrambling to grow a company; their joy is in the wor... Read story
The Once And Future King
Wherein the heir to King Arthur Flour sets off to build an empire and almost loses his kingdom. Read story
The Revenge Of The Fortune 500
When companies as big as Campbell start thinking like entrepreneurs, small companies had better start thinking about new ways to compete. Read story
Identity Crisis
Tom's of Maine CEO goes through a period of disillusionment as his company becomes more professionalized. Read story
Payton's Place
The most brilliant restaurateur in London slathers a bit of American on every dish. The English eat it up. Read story
Buy The Numbers
John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before. Read story
Surviving on Chaos
A company turns itself around after its product is turned away by foreign buyers. Read story
Child's Play
Start-up attempts to sell a positive-message-stuffed doll to kids. Read story
Take Two Company Founders. Add 10 Years of 80-Hour Workweeks. Fold in a Formidable Outside Ceo. Mix Carefully. Very Carefully.
How the food company Two Chefs on a Roll grew up, and really started growing. Read story
Stings Like a Bee
Would you work for this man? Invest in his company? Consider him a role model? Read about a chief executive who boxes for pleasure and tears office doors off... Read story
Is Dave Insane? Inside a Brand Makeover
The branding experts said he desperately needed help with his image. But were they right? Read story
Choose or Lose
Judy Corson and Jeff Pope, cofounders of Custom Research Inc., realized they could grow their company by cutting their customer base in half. Read story
A Bigger Wheel
Chris Zane's bike shop was healthy and profitable. To grow it, though, he would have to act like a CEO. Read story
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