Gerry Rubin


License to Steal

By PAUL B. BROWN |  Dec 1, 1988

One start-up increased sales by using an already established name for mass marketing.  Read story

Reaching the Mass Market

By Aimee Charest |  Jun 27, 2003

The shift from high-cost prototype design to every-penny-counts mass production is risky -- and if not done well, it can cause the demise of a once succes...  Read story

Reaching the Mass Market

By Aimee Charest |  Jul 1, 2003

The shift from high-cost prototype design to every-penny-counts mass production is risky -- and if not done well, it can cause the demise of a once succes...  Read story

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