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Gerry Rubin


Recent Articles about Gerry Rubin

License to Steal

One start-up increased sales by using an already established name for mass marketing.  Read more

Reaching the Mass Market

The shift from high-cost prototype design to every-penny-counts mass production is risky -- and if not done well, it can cause the demise of a once succes...  Read more

Reaching the Mass Market

The shift from high-cost prototype design to every-penny-counts mass production is risky -- and if not done well, it can cause the demise of a once succes...  Read more