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Google Analytics


Why It's Trending: Google has unveiled a new app store or "gallery" devoted to web analytics.

How to Use Google to Improve Your SEO

Tips on using a few of Google's free tools to help optimize your site for search engines.

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Recent Articles about Google Analytics

13 Must Have Blog Techniques & Tools

Last week we talked about basic blogging tools and techniques you...  Read more

11 Best Web Analytics Tools

Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from...  Read more

5 Steps to Retooling Your Business Model

For entrepreneurs, tinkering with a company’s business model can be a tough and emotionally charged process. Here are five tips for making a successful pi...  View slideshow

Using Predictive Analytics on Web Data

Traditional Web analytics are great for optimizing visit level metrics. Here's how you can go beyond that, and use predictive analytics to form long term rel...  Read more

Steps to a Pivot

Five tips for changing your company’s business model and direction.  Read more

Tech Talk: Search Helps Customers Find Filters

A Minnesota-based water filter company found that adding custom search to its website increased sales from online customers.  Read more

Drive Business with a Software Dashboard

Do you use a business dashboard in your small business? Think they’re too expensive or out of reach? They’re more available than you think. In fact, y...  Read more

LivePerson, Google Analytics Compatible

The move enables small businesses to measure the impact of the chat channel on sales.  Read more

Great Free Tools for Online Business

From market research to Web design, some online tools can help improve your site and save you money at the same time.  Read more

Zrinity to Boost E-mail Marketing

Utica, N.Y.-based e-mail marketing server Zrinity has launched a new Behavioral E-mail Marketing Strategy that leverages Google's (NASDAQ:GOOG) Googl...  Read more

Converting Web Traffic Into Sales Leads

Use tools like Google Analytics to boost online lead generation.  Read more

How Self-Tracking Can Benefit Business

What if you could track everything you do in life? That is the idea behind self-tracking, a new method of tracking daily tasks, whether by using a health mon...  Read more

How to Stop Wasting Your Time on Twitter

Tech Trends columnist John Brandon tests Sprout Social, a Web-based tool that lets you manage and analyze multiple social media accounts. Here are the results.  Read more

How (Even A Long) Vacation Helps My Start-Up

Entrepreneur Eileen P. Gunn writes about taking time off from her new family travel website to go to Germany with, you guessed it, her family.  Read more

Biz Lessons from the Poker Table; Google's New Idea

Yanks win, but few spoils for Bronx businesses . Congratulations to the New York Yankees, for winning (yet another) World Series championship. But w...  Read more

The Secret to Winning With Web Analytics? Starting Right

Google's digital marketing evangelist breaks down five steps to starting your company on the right web-analytics track.  Read more

Lessons Learned as FamiliesGo! Launches

What happens when parent-travel website FamiliesGo! goes live.  Read more

Turning Web Browsers Into Buyers

Strategies to reduce shopping-cart abandonment and keep prospective customers on your site longer  Read more

25 Ways to Jump-Start Your Business

Looking for ways to make your company more productive, make your team more creative, and make your operations more efficient? If so, then check out...  Read more

How to Make Money on Tumblr

Tumblelogging is a cheap and easy way for businesses to engage customers and achieve brand recognition — the key to keeping and growing a customer base.  Read more

How I Did It: Omniture's Josh James

He built a Web analytics company into a powerhouse, then sold it to Adobe for $1.8 billion.  Read more

SuiteCommerce Launches NS-BOS Solutions

Features include wish lists and gift registries for smaller online retailers.  Read more

Win a Cell Phone Car Charger

For this week's contest, I'm giving away a cell phone charger that plugs into the cigarette lighter in your car. You can use it with any gadget that has a...  Read more

How to Use Google's Tools for Building an Online Storefront

For small businesses just beginning to build an online presence, turning to cheap - or free - Google tools can be a simple solution.  Read more

How to Reduce Your Website’s Bounce Rate

Do people come to your site and then immediately leave? Then you’ve got a bounce rate problem. Here’s how to go about tackling it.  Read more

Getting Your Business Organized Using Google

The days of folders and filing are in the past. Here’s why and how to simplify your business life by organizing it in the cloud, using Google products and ...  Read more

10 Must-Have Blog Techniques

Blog smarter, not harder. Maximize what your blog can do for you with these 10 simple yet important tools and techniques.  View slideshow

Beyond the Hype of Web 2.0

This new category of tech -- involving collaboration, simplicity, and Web interfaces -- has gotten its share of build-up. But some apps really are useful fo...  Read more

Three Ways to Get to a Web State of Mind

Businesses that are going to have an active presence on the Web need to operate like a Web company. They need to post new content and quickly, measure what...  Read more

Put Some Wow In Your Website

New graphics, sounds, and more.  Read more

Google's Farmer Update: 5 SEO Tips You Need Now

With the latest changes to its search algorithm, Google goes after websites that specialize in junk content.  Read more

8 Tips for Effective Social Blogging

Here’s how to use social blogging, a combination of microblogs (short posts) and status updates, to increase your visibility, improve your search engine re...  View slideshow

Don't Make the Same Mistakes with Google AdSense I Did

Every entrepreneur makes mistakes when starting out. Some are fixable, some don’t matter that much in the long run. Some really bug you and can&rsqu...  Read more

5 Steps to Localized Online Marketing

Just because it’s called the “World Wide Web” doesn’t mean you can’t use it to reach a local audience. Here’s how.  Read more

10 Tips for Bootstrapping Your Technology

When you're starting a business on your own dime, the rule for tech is keep it simple.  Read more

Organic Chemistry

Attracting web searchers the new, old-fashioned way.  Read more

The Keys to Optimizing Search Engines

Increasing qualified leads, not just page views  Read more

How to Improve Your Site's Search Engine Optimization

Search engine optimization can raise your website's profile, delivering more traffic, more customers, and bigger revenues. Here's how to make the most of thi...  Read more

Your 10-Step Guide to Blogging

Inc.com blogger Maisha Walker lays out a 10-step guide to starting, writing, marketing and monetizing your company blog.  Read more

How to Manage Your Online Advertising

When working with a digital ad system, there are secrets to making sure you're getting the most out of the deal.  Read more

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