Gordon Roddick


The Seven (Almost) Deadly Sins of High-Minded Entrepreneurs

By Anne Murphy |  Jul 1, 1994

The high price of running a socially responsible business.  Read story

CEO's Notebook

By Inc Staff |  Apr 1, 1998

CEOs give advice on developing partnerships with universities, raising capital through IRAs, reducing the risk of an audit, turning leads into sales, and rec...  Read story

Index

By Inc Staff |  Apr 1, 1998

A comprehensive guide to companies, organizations, and individuals featured in the April issue.  Read story

IncQuery: Paths to Glory

By Bo Burlingham |  Apr 1, 2002

Finding key executives, using franchising to expand nationally, and getting a read on your company's market value.  Read story

Why The Body Shop Stopped Advertising

By George Gendron |  Jun 1, 1991

An anecdote about the Body Shop's first and last ad campaign.  Read story

Image Trouble

By Peter Laundy |  Sep 1, 1993

Ensure that your marketing efforts reflect the character of your company, not an image you hope your market will buy.  Read story

This Woman Has Changed Business Forever

By Bo Burlingham |  Jun 1, 1990

The Body Shop mixes business with a devotion to social causes, inspiring both employees and customers.  Read story

Can Business Still Save The World?

By Thea Singer |  Apr 1, 2001

Meet the new breed of socially responsible CEOs. They share the goals of activist pioneers like Body Shop cofounder Anita Roddick and Ben Jerry's...  Read story

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