The Name's the Game
You have only one chance to make a good first impression, and the name of your company may be the way you do it. "Be choosy," advises marketing guru Jack ... Read story
Greenwich (Connecticut)
Flushing Out Customers
Attendees at a recent Internet conference were, well, bowled over to find that one exhibitor had laid claim to the toilets. A Connecticut company h... Read story
Things I Can't Live Without
Politicos want his ties, but the Vineyard Vines CEO wants a boat. Read story
Selling Your Company
For any chief executive officer who has decided to put his or her business on the block, a crucial issue is how to retain key managers before and after th... Read story
How Hard Could it Be?: Adventures in Office Space
I just wrote a check for $215,481.75. And that was only a deposit. Read story
Go Glossy: How to Create a Beautiful Branding Tool on a Budget
Custom publishing, once considered the marketing wave of the future, has not lived up to its early promise. The problem is often the heavy cost of produci... Read story
Resources
A comprehensive resource guide to many of the subjects featured in the April issue of Inc. magazine. Read story
401(k) Plans: How and Why to Bundle
A 401(k) expert discusses a one-stop service plan, and one of manager who uses the plan explains its benefits. Read story
Selling To The New America
A new wave of immigration is changing the complexion of the American consumer market, turning 'minority' markets into 'majority' ones Read story
Letters
Inc. magazine readers respond to topics raised in past editions of the magazine. Read story
Free Equity
Leveraged-buyout firm offers 1% equity to anyone who can initiate a successful deal. Read story
The Starting Lineup For The Games
Of the 35 to 40 licensees to be selected for the 1984 Olympic Games, only 11 have been announced thus far. Negotiations with hundreds of other companies a... Read story
Returns: Buy Now, Pay Later
Just because you want your company to have an IPO doesn't mean you should invest in someone else's. Unless you do it like this. Read story
Cleaning Up International Mailing Lists
How to improve the accuracy of international mailings. Read story
The Future of Marketing I'm amazed that search advertising, the most pervasive new marketing tool, was not included in your Read story
Why Pay a Lawyer? Use the Web
On August 16, 1997, Greenwich Consulting Group (GCG) held its first board meeting--at Yankee Stadium. The two founding members of the strategic-planning a... Read story
David vs. Goliath: Four Lessons
David Schwartz, proprietor of the Mabel'sMusic and Card Shop Web site, has carved out a successful business selling C... Read story
Goodbye, Retainers
Pay as you go with results-based PR. Read story
Plan? What Plan?
If you had eyes like Paul Newman's, you wouldn't need a business plan, either. Read story
CEO's Notebook
CEOs give advice on building a brand through custom publishing; limiting your number of all-staff functions; maximizing brainstorming sessions; and advertisi... Read story
Updates
Progress reports on some previous Inc. articles. Read story
Auditing The Competition
One of the more popular weapons in the arsenal of industrial espionage has been the personnel-scouting report, which sizes up the competition's staff, muc... Read story
Selling: Living with a Long Sales Cycle
A CEO explains how he used current and would-be customers to create his approach to selling. Read story
Brand New
Will this start-up be able to keep changing its brands to keep up with the ever-changing beverage market? Read story
The Right Fit
Money is still out there looking for strategic buys. Read story
Meet Lillian Vernon
Lillian Vernon is the founder and chief executive officer of Lillian Vernon Corp., a leading specialty catalog and online retailer that m... Read story
Beyond The Magaloans
Fixed-rate loans from insurance companies; a new direction in management buyouts; a Dutch treat for U.S. entrepreneurs Read story
Still the Best Places to Do Business
A public-policy expert explains why some big cities are the best place for successful entrepreneurial commerce. Read story
Case Study: Spy in the Sky
Having leased blimps to clients like Fuji Film, a company considers a whole new market: homeland security. Read story
Upstarts: Pet Luxuries
What is it about people and their pets? That magical bond between human and beast has yielded pounds of start-up opportunity for such ventures as a discount ... Read story
Sit! Stay! Make Money! Good Company
Beginning as an information site for dog owners, SitStay.com has turned into a profitable online pet supply store. Read story
Seize The Time
Well-heeled investment groups create money and demand for solid companies. Read story
Upstarts: Sale of Modern Music Keyed to Customization
CDuctive, an online music retailer, allows shoppers to customize CDs. Also, several shorter articles about companies that provide mass customization of blue ... Read story
Online Auctions Offer Stability Amid Turmoil
Lost a job recently? There's a life preserver floating out there that wasn't around in the last recession a decade ago: eBay, the online electronic market... Read story
Discount Club Throws Bone to Pet Owners
Eyeing a growing market for veterinary care and pet products, a former bank officer creates a network of providers Lucky, Jay Bloo... Read story
Putting Stock in Dr. Spock
Douglas Lee is putting stock in Dr. Spock and hopes the rights to the late doctor's work will deliver major returns. Read story
Mommy Track
Analysis of a for-profit association designed to give young mothers information, services, and purchasing power. Read story
What's in Store for Mobil? Check Your Local 5
A quick look at why large companies have a lot to learn from the little guys, like how to handle customers. Read story
Bulletin Board
This collection includes short articles about conducting background checks, an online matchmaker for developing technologies, electronic whiteboards, powder ... Read story
To Market, To Market
Procter Gamble veteran James McManus has an uncanny ability to analyze consumer behavior and parlay his findings into a variety of sucessful vent... Read story
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