Guthy-Renker Corp.


Recent Articles about Guthy-Renker Corp.

The Start-Up Diaries: Plan B-Minus

Application Technologies' founder Johann Verheem is staking his future on a plan that didn't quite make the grade in business school.  Read more

Webaholic's Big Break

Desperate for customers, Ken Burke wangled a deal to get a booth at the pricey Online Expo in Los Angeles in exchange for giving seminars during the show. Th...  Read more

Confidence Man

In its January 2000 issue, Inc. began following five fledgling businesses over a twelve-month period. The founder of one, Application Technologies, ...  Read more

How to Know if Your Product Is Infomercial-Worthy

Sure, they can be cheesy. But they can also make you rich. Does your product have what it takes to make it in the world of direct-response TV?  Read more