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Using Predictive Analytics on Web Data
Traditional Web analytics are great for optimizing visit level metrics. Here's how you can go beyond that, and use predictive analytics to form long term rel... Read more
Harrah's Entertainment Inc.
Why It's Trending: Harrah's has filed for a $575 million IPO, in a move that would take the company private for the first time since January 2008.
Recent Articles about Harrah's Entertainment Inc.
The Way I Work: Howard Lefkowitz
Lunch at Spago. Party for Céline Dion. Nightcap at Caesars Palace. Roll home at dawn. Take a dip in the scuba pool. For Howard Lefkowitz, CEO of Vegas... Read more
How I Did It: Blaine Kern, Chairman, Blaine Kern Studios
This is a job for Mr. Mardi Gras. Read more
Retirement Riches
Fund your company by tapping IRAs. Read more
Resurrecting Auto Graveyards
A decade ago consultant Barry Isenberg shed his three-piece suit and stepped into what he calls "the last frontier." Since then, a lot of junkyard dogs have ... Read more
Luck is for Losers
A gambler who loathes risk, Bill Kaplan ran his famed MIT Blackjack Team like a business and left the table with more than $10 million in winnings. Can the l... Read more
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