Helene Stone


How to Succeed in Business in 4 Easy Steps

A detailed look at how a successful entrepreneur guided a couple through various start-up pitfalls.  Read story

Index

A comprehensive guide to companies, organizations, and individuals featured in the July 1999 issue.  Read story

The Knack… and How to Get It

Veteran entrepreneur Norm Brodsky, the man behind Inc. 's popular Street Smarts column, and Inc. editor at large Bo Burlingham, his longtime col...  Read story

Showing Bad Customers the Door

The customer really isn't always right, especially if your business begins to suffer from having a bad seed on the client list.  Read story

Street Smarts: Ya Gotta Love it

Pure, heartfelt enthusiasm can take you a long way in business--just ask Bobby and Helene Stone about the $2.6 million business they run out of their basement.  Read story

Bubble.com

Sure, some people are making millions starting Internet companies, but the path to success is a tricky one. Here are some rules that can keep you from gettin...  Read story

Street Smarts: The Employee Mentality

Learning to accept that people have a life outside the business.  Read story

Street Smarts: Follow the Numbers

It's the best way to spot problems before they become life-threatening.  Read story

The First Salesperson

Hiring your first salesperson can cause long-term damage to your business if it isn't ready to grow. Here are three pitfalls you should consider before incre...  Read story

An Internet Model That Works

The dot-coms may be dropping like flies, but the Internet can still turbocharge a traditional company's sales. CEO Norm Brodsky offers six advantages to maki...  Read story

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