Hershey Company


Sugar Baby

Jimmy Spradly's candy bar has already charmed the South. Can it sweet-talk its way into the national market as well?  Read story

The Immigrant Prince

From Ellis Island to the corner grocery to the country's largest macaroni company, "JP" Pellegrino's story is the story of American enterprise.  Read story

All Shares Are Not Created Equal

A separate class of low-voting stock lets you go public without losing control of your company -- but the tactic could backfire.  Read story

John Scharffenberger, The Tastemaker

John Scharffenberger is a crucial part of the gourmeting of America. He got his start making fine chocolate and now he plans to create an American version of...  Read story

Case Study: Skinner Baking Builds a Brand

For years, a family bakery sold unbranded pastries to supermarkets. Should the owner now put his name on the box?  Read story

Why Online Branding Matters

In some respects, branding is an old-fashioned concept. It hearkens back to the old days of advertising blitzes and the war between Coca Cola and Pepsi. B...  Read story

Dairy Fresh Candies: Boston, Mass.

Inc Reporter Kate O'Sullivan's pick for best hometown business is an irresistible candy shop in Boston's North End.  Read story

Going For Brokers

When it comes to assembling a sales force, entrepreneurs have advantages unavailable to their giant competitors.  Read story

Adventure Capital

A handful of sucessful entreprenuers become venture capitalists, helping small companies with money and advice.  Read story

Business School

A few innovative teachers are teaching entreprenuership to their students, sometimes as early as the elementary level.  Read story

How to Spend Your Summer Vacation

Inc.'s guide to great company tours.  Read story

A Knack for Sweet Deals

Getting preferential treatment from big vendors is deliciously easy for Dylan's Candy Bar.  Read story

Sweets Smell of Success

For sale: A 42-year-old chocolate maker in Utah for $2.5 million.  Read story

Office Design

Prefab makes modern architecture easier for companies revamping office space.  Read story

A Chocolate Maker is Buffeted By Global Forces Beyond His Control

How long can he stay profitable?  Read story

How Hard Could it Be: A Real Cool Customer

Consumer-oriented start-ups get a lot of buzz. But you can make more money selling stuff to humble cube dwellers.  Read story

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