Easter Eggs Turn Your Franchise Evergreen
In a spectacular example of sensationalism, J.K. Rowling announced a sur... Read more
In a spectacular example of sensationalism, J.K. Rowling announced a sur... Read more
Harry Potter has become a children's lit classic--and a huge industry. With the final book due out, how would you develop the Potter brand? Read more
Should the marketers at the Susan G. Komen for the Cure leverage their tremendous skills to raise awareness about heart disease, which is six times more like... Read more
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