Hogwarts School of Witchcraft and Wizardry


Recent Articles about Hogwarts School of Witchcraft and Wizardry

Easter Eggs Turn Your Franchise Evergreen

In a spectacular example of sensationalism, J.K. Rowling announced a sur...  Read more

The Trouble With Harry

Harry Potter has become a children's lit classic--and a huge industry. With the final book due out, how would you develop the Potter brand?  Read more

Marketing: The Dark Art for Social Entrepreneurs?

Should the marketers at the Susan G. Komen for the Cure leverage their tremendous skills to raise awareness about heart disease, which is six times more like...  Read more

Licensing Wizardry

How to pull off lucrative licensing deals.  Read more