Honda Civic


Employee Freebies: All This Is Yours

By Donna Fenn |  Sep 1, 1995

A look at a program that gives employees the entire line of the manufacturer's products to ensure high quality.  Read story

It's Easy Being Green

By Rhonda Abrams |  Mar 6, 2003

March is the month for St. Patrick's Day, and you know what that means -- it's time to be green. But in addition to wearing green clothes or drinking gree...  Read story

Environmentally Friendly Rental Cars

By Donna Williams |  Nov 1, 2004

If the price of gas has you rethinking your travel plans, try renting an environmental vehicle.  Read story

I'd Rather Be Flying (Myself)

By Phaedra Hise |  Jan 1, 2002

Entrepreneurs have always been more likely than most folks to be private pilots; now they have new reasons to leave commercial flight behind. Here's what new...  Read story

Image Trouble

By Peter Laundy |  Sep 1, 1993

Ensure that your marketing efforts reflect the character of your company, not an image you hope your market will buy.  Read story

Ideas For Sale

By David H. Freedman |  Sep 1, 2001

Is the world ready for an eBay of ideas?  Read story

How Would You Fix General Motors?

By Darren Dahl |  Mar 1, 2006

One suggestion: a 100 percent money-back guarantee on all new cars.  Read story

Putting The Customer In The Driver's Seat

By Craig R. Waters |  Jun 1, 1984

Rob Mancuso's approach to running his dealership is so successful that he has begun to package parts of it for sale. Even competitors are lining up to buy.  Read story

Mitchell Baker and the Firefox Paradox

By David H. Freedman |  Feb 1, 2007

Its products are free. Its work force is largely volunteer. Its meetings are open to anyone. It's a nonprofit. It may be the hottest tech company in America.  Read story

Recipe for a $40-Million Score

By Arthur Lubow |  Oct 1, 2000

Read how a highbrow, charismatically challenged chef built a restaurant empire and cashed out big.  Read story

So You Want to Burn Rubber

By Allen P. Roberts Jr. |  Oct 1, 2005

Get the family truckster out to the racetrack at one of the 1,300 amateur races held every year.  Read story

Drives: Curbing Global Warming from a Heated Seat

By Patrick J. Sauer |  Apr 1, 2007

Environmental awareness, it's not so rough. Not when you're driving a Lexus GS 450h.  Read story

Mr. Iacocca, Meet Mr, Honda

By Joel Kotkin |  Nov 1, 1986

Chrysler's famous chairman may be the best of America's auto men, but as a manager and an industrialist, he doesn't hold a candle to Japan's most successful ...  Read story

The Real Cost of Customer Service

By PAUL B. BROWN |  Sep 1, 1990

Profile of an automotive services business where fanatical attention to customer service allows for huge margins.  Read story

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