Honest Tea Inc.


The Price of a Healthy Staff

Three companies share their employee wellness budgets.

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Honest Tea: Seth Goldman

Honest Tea puts a strong focus on promotion from within, and 42 percent of openings are filled that way.

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How to Encourage Your Employees to Bike to Work

Encouraging your employees to bike to work can be part of your company's overall "green" strategy or simply a way for your employees to stay fit.

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Recent Articles about Honest Tea Inc.

IPOs Aren't the Only Way to Access Capital

Seth Goldman reports from the Treasury Department's conference on access to capital.  Read more

After You Close a Deal

Selling a business can be a surreal experience. For Honest Tea founder Seth Goldman, it involved an investor call, a gong, and Erin Brockovich.  Read more

Dos and Don’ts of Raising Money From Angels: The Devil Is in the Details

Honest Tea president, co-founder, and TeaEO Seth Goldman highlights the Honest dos and don'ts of raising money from angel investors.  Read more

Changing Our Look Without Losing Our Brand

Growing up we’re always told that it’s what’s on the inside that counts.  And while that’s certainly true with respect to per...  Read more

A Crash Course in Social Entrepreneurship, Part 2

Earlier this week, I posted some of the most common questions I get from entrepreneurs and aspiring entrepreneurs -- a list that was inspired by a lengthy...  Read more

The Plan-o-Gram Scramble

"Plan-o-gram" may sound like the newest board game to hit the toy stores this past holiday season, but it is no game at all in the beverage industry. A pl...  Read more

Coca-Cola Purchases Share in Honest Tea

The beverage giant will acquire a 40 percent stake in the organic tea maker.  Read more

Why We Sold a Stake to Coke

Today, Honest Tea and Coca-Cola announced that the world's largest beverage company is buying a 40 percent stake in our much smaller enterprise. While Cok...  Read more

Will Honest Tea be Corrupted by Coke?

Earlier this month we announced that Coca-Cola was making a 40 percent investment in Honest Tea. Though most of the feedback from consumers has been posit...  Read more

"I Hope Your Values and Integrity Inspire Coke"

Here's my last exchange with Julie, the Honest Tea customer who is disappointed that we made a deal with Coke. Julie wrote: H...  Read more

"I Will No Longer Purchase Honest Tea Products"

Here's another exchange with Julie, the Honest Tea customer who is disappointed that we made a deal with Coke. Julie wrote: I...  Read more

The More We Sell, The More Good We Do

Here's another exchange with Julie, the disappointed Honest Tea customer who is critical of the deal we made with Coke. Julie wrote: ...  Read more

Was Partnering with Coke the only Option?

Here's a very legitimate question I got from a reader named Renee in response to my recent exchange with Read more

"We Want Coke To Be More Like Honest Tea"

Here's another exchange with Julie, the Honest Tea customer who is disappointed that we made a deal with Coke. Julie wrote: Optimists wit...  Read more

Ring The Gong!

Even though Honest Tea has enjoyed an annual compound growth rate of 66% for the past ten years, there's never been a day or a week where I've walked in a...  Read more

For Honest Tea, Coke Is It

We've recently hired more than a dozen new marketing and salespeople to support our expansion out West with Coke's distribution network. I saw our newest ...  Read more

The Customer Is Always Powerful

We met last week with Sally Greenberg, the new head of the National Consumers League to discuss some ideas about how we could inform and mobilize consumer...  Read more

Do You Follow the Market -- Or Try to Lead It?

In 1998 when I started Honest Tea out of my house, I would often hear from buyers and distributors that we were ahead of our time. Whether it was the co...  Read more

Are We Willing to Give Up Growth for Mission?

As the year draws to an end, I face a question that annually lurks in the back of my mind, (and I suspect in the minds of most entrepreneurs), "Do I have ...  Read more

Promoting from Within

Despite all the grim unemployment data, we've been on a hiring spree for the past two years -- from 23 full-time employees in 2007, to 52 last year, and 9...  Read more

What Entrepreneurs Can't Learn at Business School

Spreadsheets are handy tools -- but nothing can replace that fire in the belly.  Read more

A New Gig for Larry King

From CNN host to bagel pitchman. Fresh off his announcement that he will be retiring from his long-running CNN talk show, Larry King has already mo...  Read more

Perks and Pricing

Why employees don't always appreciate the little things. Plus, how to set prices.  Read more

A New Home for Green Companies

Earlier this month, we opened Maryland's first green business incubator. It is housed in the offices of Bethesda G...  Read more

Don't Judge a Drink by Its Bottle

We learned an interesting lesson this month about the danger of hiding your light under a bushel. Over the past few years, we had been working hard with b...  Read more

Did Seth Go to the Dark Side?

Another natural foods guy sells out. Seth Goldman, founder of Honest Tea, says his deal with Coke is all part of staying true to his mission.  Read more

Lessons on Financing Your Business from the Inc. 500

Tips on finding financing for your business from successful entrepreneurs like Seth Goldman of Honest Tea, Ragula Bhaskar of FatPipe Networks, and other I...  Watch video

Reading the Tea Leaves

Seth Goldman, the founder of Honest Tea, offers his take on corporate responsibility, the secret to steady growth, and taking on Coke.  Read more

Companies Address Impact of Energy Costs

August 26, 2005 --Record-high levels of oil prices are causing small business owners to re-think their business strategies, despite otherw...  Read more

Conveniently Un-Sexy

I know Honest Tea does things differently than other beverage companies, but sometimes it takes a trade show to help you appreciate just how d...  Read more

Why Change Comes in Many Shapes and Sizes

A few years ago, an article that mentioned Co-op America and Sam's Club and Wal-Mart in the same paragraph was usually about activists protesting the nati...  Read more

Honest Tea's New Deal with Coke: "Just a Tad Sweet"

Founder Seth Goldman gets an infusion of capital without giving up control.  Read more

A Solution for "Sponsored" Waste

The amazing thing about eco-capitalism is that you can create business models where everyone truly wins: the environment, the consumer, the big bus...  Read more

A Solution for "Sponsored" Waste

The amazing thing about eco-capitalism is that you can create business models where everyone truly wins: the environment, the consumer, the big bus...  Read more

Just A Tad Bittersweet

Growth often has a bittersweet element to it. Last month, we announced plans to switch the distribution of our plastic bottles for most of the West Coast ...  Read more

Lessons on Starting a Business from the Inc. 500

Inc. 500 start-up stories are as varied as the businesses that make up the list. For Seth Goldman, founder of Honest Tea, it was a mid-meeting run and an ...  Watch video

Organics Need to be Democratized

Here's another exchange with Julie, the Honest Tea customer who is disappointed that we made a deal with Coke. Julie wrote: By partnering...  Read more

Congrats, Graduate. Here's A Franchise.

Happy graduation! I got you a business. Hiring a kid to work in the family business after graduation is one thing. Buying them a business ...  Read more

Brief Profiles of 2003 Inc. 500 Companies

Helpful tips and fun facts from the 2003 Inc. 500 list.  Read more

Lessons on Running Your Business from the Inc. 500

Having passion, maintaining a winning attitude and staying nimble are just a few of the tips from Inc. 500 CEOs. Seth Goldman of Honest Tea, Jason Judge o...  Watch video

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