Houghton Mifflin Company


Financing Your Company

Books with information on ways to finance your company.  Read story

November 1995

A short quote from the book Startup: A Silicon Valley Adventure concerning the need for quick-thinking managers.  Read story

Start-ups Target Old Bosses as New Customers

More and more employees are leaving large corporations and starting businesses with their old employers as customers.  Read story

How the West Was Wired

A look at how Great Plains farmers used barbed-wire fences to transmit telephone calls.  Read story

Living at the End of Time, Excerpt

A quote about Henry David Thoreau and his family's business from 'Living at the End of Time'.  Read story

GuruWatch

A high-tech entrepreneur talks about his newest start-up and what technology can do for small businesses.  Read story

Making Moves, Doing Deals, Screening the News

Three CEOs each review a new software package.  Read story

Street Marketing

Street marketing as a cost-effective alternative to conventional television, print, and direct-mail advertising.  Read story

Thumbs Up

If you sometimes feel as if you are all thumbs when it comes to business, Tom Parker has a book for you. Called Rules of Thumb (Houghton Mifflin Co., $5.9...  Read story

The Smart CEO's Reading List

Short reviews of business books recommended for the CEO.  Read story

Get a Life!

Some entrepreneurs can work 40 hours a week and have a thriving company. Here's how you can have a life!  Read story

Welcome To The Revolution

Book recommendation: 'The Knowledge-Value Revolution, or a History of the Future', by Taichi Sakaiya.  Read story

Groupthink

Groupthink occurs when the pressure to conform within a group interferes with that group's analysis of a problem and causes poor group decision making. In...  Read story

Graphical User Interface

A graphical user interface (GUI, pronounced "gooey") is a computer environment that simplifies the user's interaction with the computer by representing pr...  Read story

You Get What You Pay For

Charging higher prices for customers who require more service.  Read story

The Well-Read Entrepreneur

Selected influences on Jeff Koeze  Read story

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Press release of the month. A behind-the-scenes account of journalism's splashiest start-up in recent years -- Gannett Co.'s USA Today -- might make temp...  Read story

The World According To Me

What can you learn from a CEO's autobiography?  Read story

For Sale: Management Expertise from Small Companies

Entrepreneurs are following a new trend that leads from their areas of expertise to a new business in consulting.  Read story

Resources

A comprehensive guide to subjects covered in the August issue, including start-up information.  Read story

Lift Off

An adapted excerpt from The Leap: A Memoir of Love and Madness in the Internet Gold Rush, Tom Ashbrook's chronicle of his transformation from newspa...  Read story

The Complete New-Business Survival Guide

Inc.'s catalog of the best books, agencies, networking groups and information sources for the self-educating CEO.  Read story

Capital Steps

The need for cash-strapped companies to manage capital growth is examined.  Read story

Something for Nothing

These days we hear a lot about give-aways, but is it wise to give products away? A guide to when freebies make sense.  Read story

Resources

A comprehensive resource guide to topics and issues featured in the February edition of Inc. magazine.  Read story

The Real Hatfield

Profile of a gun maker who relies on the latest manufacturing techniques to produce quality crafted guns.  Read story

The Storm Before the Calm

Might war with Iraq spur economic growth? And what will it mean for small companies?  Read story

Secrets Of A Stockbroker, Or, How The Tampax Gambit Can Make You Rich. . .

What's going on when you talk to your broker;  Read story

Burning Down the House

A former car dealer launches an on-line start-up that is reshaping the industry.  Read story

Do-It-Yourself Marketing

Guide to do-it-yourself marketing, advertising, public relations.  Read story

Open-Books Management

Inc. editors handpick five recently published books guaranteed to help you think smarter about your company, your family, and yourself.  Read story

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