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November 1995
A short quote from the book Startup: A Silicon Valley Adventure concerning the need for quick-thinking managers. Read more
Houghton Mifflin Company
Recent Articles about Houghton Mifflin Company
Financing Your Company
Books with information on ways to finance your company. Read more
Start-ups Target Old Bosses as New Customers
More and more employees are leaving large corporations and starting businesses with their old employers as customers. Read more
How a New Product Fueled a Comeback
Education and test prep company Flocabulary is making the most of a hot new product. Read more
How the West Was Wired
A look at how Great Plains farmers used barbed-wire fences to transmit telephone calls. Read more
Living at the End of Time, Excerpt
A quote about Henry David Thoreau and his family's business from 'Living at the End of Time'. Read more
Making Moves, Doing Deals, Screening the News
Three CEOs each review a new software package. Read more
Street Marketing
Street marketing as a cost-effective alternative to conventional television, print, and direct-mail advertising. Read more
Get a Life!
Some entrepreneurs can work 40 hours a week and have a thriving company. Here's how you can have a life! Read more
The Smart CEO's Reading List
Short reviews of business books recommended for the CEO. Read more
Welcome To The Revolution
Book recommendation: 'The Knowledge-Value Revolution, or a History of the Future', by Taichi Sakaiya. Read more
The Race for E-textbook Readers
Carrying hefty textbooks may soon be history. Read more
Groupthink
Groupthink occurs when the pressure to conform within a group interferes with that group's analysis of a problem and causes poor group decision making. In... Read more
Graphical User Interface
A graphical user interface (GUI, pronounced "gooey") is a computer environment that simplifies the user's interaction with the computer by representing pr... Read more
The Well-Read Entrepreneur
Selected influences on Jeff Koeze Read more
You Get What You Pay For
Charging higher prices for customers who require more service. Read more
For Sale: Management Expertise from Small Companies
Entrepreneurs are following a new trend that leads from their areas of expertise to a new business in consulting. Read more
The World According To Me
What can you learn from a CEO's autobiography? Read more
Press release of the month. A behind-the-scenes account of journalism's splashiest start-up in recent years -- Gannett Co.'s USA Today -- might make temp... Read more
A New Chapter for E-Books
After falling flat in the early 1990s, are digital books ready to fly? Entrepreneurs are betting that new technology is creating a legitimate market. Read more
Capital Steps
The need for cash-strapped companies to manage capital growth is examined. Read more
The Complete New-Business Survival Guide
Inc.'s catalog of the best books, agencies, networking groups and information sources for the self-educating CEO. Read more
Something for Nothing
These days we hear a lot about give-aways, but is it wise to give products away? A guide to when freebies make sense. Read more
The Real Hatfield
Profile of a gun maker who relies on the latest manufacturing techniques to produce quality crafted guns. Read more
The Storm Before the Calm
Might war with Iraq spur economic growth? And what will it mean for small companies? Read more
Burning Down the House
A former car dealer launches an on-line start-up that is reshaping the industry. Read more
Secrets Of A Stockbroker, Or, How The Tampax Gambit Can Make You Rich. . .
What's going on when you talk to your broker; Read more
Open-Books Management
Inc. editors handpick five recently published books guaranteed to help you think smarter about your company, your family, and yourself. Read more
Do-It-Yourself Marketing
Guide to do-it-yourself marketing, advertising, public relations. Read more
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