The Future of Consumer Research
Are you still using traditional focus groups? New techniques could help you discover what your customers are really thinking. Read more
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Are you still using traditional focus groups? New techniques could help you discover what your customers are really thinking. Read more
We just did something that some would say is crazy. We -- the company best known for making "worm poop" gardening products bottled in what were previously... Read more
Economies of scope are cost advantages that result when firms provide a variety of products rather than specializing in the production or delivery of a si... Read more
In 2002, Jason and Kimberley Graham-Nye faced a decision: cloth (a hassle) or disposable (wasteful). "We looked at each other and said, 'That's it?'" says Ki... Read more
Unless you've just returned from Mars; you are probably aware that the newspaper business is dying. Television news isn't doing so hot, either. I... Read more
The second try for a diaper start-up company is proving more successful. Read more
The early Facebook investor just gave 24 kids $100,000 each to leave college, plus Zynga's looming IPO, and the rest of today's news. Read more
David Pitassi, former CEO of the 1993 number one Inc. 500 company, Drypers Corp., describes the inescapable allure of running a fast-growing . Read more
Tim Wagner and his partners were so successful in challenging Procter Gamble for a share of the diaper market that they never saw the threat from... Read more
Drypers won the top spot on the Inc. 500 by going up against Procter Gamble. Read more
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