Huggies Baby Care Products


The Future of Consumer Research

By Michele Miller |  Oct 1, 2006

Are you still using traditional focus groups? New techniques could help you discover what your customers are really thinking.  Read story

Economies of Scope

Economies of scope are cost advantages that result when firms provide a variety of products rather than specializing in the production or delivery of a si...  Read story

What's In That Diaper?

By Nitasha Tiku |  Nov 1, 2007

In 2002, Jason and Kimberley Graham-Nye faced a decision: cloth (a hassle) or disposable (wasteful). "We looked at each other and said, 'That's it?'" says Ki...  Read story

Changing Diapers

By John Case |  Jan 1, 1989

The second try for a diaper start-up company is proving more successful.  Read story

"My Name Is Dave, and I'm a Growthaholic"

By Alessandra Bianchi |  Oct 15, 1997

David Pitassi, former CEO of the 1993 number one Inc. 500 company, Drypers Corp., describes the inescapable allure of running a fast-growing .  Read story

Diaper Dan

By JAY FINEGAN |  Mar 1, 1991

Profile of a start-up diaper-delivery service.  Read story

The Enemy Within

By John Case |  Apr 1, 1987

Tim Wagner and his partners were so successful in challenging Procter Gamble for a share of the diaper market that they never saw the threat from...  Read story

Targeting the Giant

By Bruce G. Posner |  Oct 1, 2000

Drypers won the top spot on the Inc. 500 by going up against Procter Gamble.  Read story

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