Hyundai Motor Company


Tactics Are the New Strategy

Strategic management can be a huge time drain for managers. Why not just ditch the conventional wisdom and go with your intuition in order to innovate once in a while?

Read more

Recent Articles about Hyundai Motor Company

Win Customers with Empathy Marketing

By Marla Tabaka |  Feb 28, 2011

Do you understand your audience? Can you connect with them on a deep, intuitive level? Do you really know what they want and need – and why? You're ...  Read more

The Office: Like a Book

By Leigh Buchanan |  Jan 1, 2008

Sorry, Mr. or Mrs. Close to the Vest, but your employees can read you like a book.  Read more

Caddy Shack

By Joseph P. Kahn |  May 1, 1987

Companies from far and wide are lining up at Sewell Village Cadillac to learn a thing or two about bringing customers back for more  Read more

Like a Book

By Leigh Buchanan |  Jan 1, 2008

Sorry, Mr. or Mrs. Close to the Vest, but your employees can read you like a book.  Read more

Montgomery on the Move

By Nicole Gull |  Apr 1, 2003

One of the Deep South's most embattled cities now offers opportunity and diversity.  Read more

Cupertino, We Have a Problem

By Renee Oricchio |  Jan 23, 2008

It's called the economy. Just as Apple (based in Cupertino, CA) is Read more

Ditch the Rental Car

By Matt Rist |  Feb 15, 2012

Here’s a new way to arrive in style.  Read more

Understanding the Consumer of the Future

By Leigh Buchanan |  Aug 24, 2010

John Gerzema of Young and Rubicam talks about how the Great Recession will change consumer buying habits.  Read more

Hari-kari;

By Greg Critser |  Nov 1, 1985

DID TINY ZYTREX INC. GIVE away the crown jewels? Zytrex, a four-year-old semiconductor company, was in deep financial trouble earlier this year. De...  Read more

Fear Not

By John Case |  Jun 1, 1994

How fundamental changes in the economy make inflation in the near future highly unlikely.  Read more

Know Your Place

By Michael E. Porter |  Sep 1, 1991

Assessing the attractiveness of your industry and strategically positioning your company.  Read more

Clutter Busters

By Paul B. Brown |  Feb 1, 1989

How-to books on advertising that imprints a message  Read more

Under Siege

By Edward O. Welles |  Jul 1, 1989

One CEO's battle to save his small public company from a hostile takeover.  Read more

The Smartest Businessman on the Appalachian Trail

By Bill Donahue |  Nov 1, 2010

The Appalachian Trail delivers 1,500 customers to Winton Porter's door each year. His business's "high tolerance for strange" keeps them coming back for more.  Read more

Growing Up as a CEO

By Joshua Hyatt |  Jul 1, 1989

After eight years of unbroken business success, Walter Riley found out he wasn't the leader he thought he was.  Read more