Individual Inc.


Start Up. Cash Out. Repeat.

Sunil Paul and Mark Pincus, founders of FreeLoader, sold their company shortly after its inception. Can a new breed of entrepreneur use selling out as a star...  Read story

Plan of Attack

A look at how company builders are working hard to acquire some foresight into the economy.  Read story

The Road to One-to-One Marketing

A close-up look at how a concierge service is successfully using one-to-one marketing, and what this appraoch involves.  Read story

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