J. Walter Thompson Company


Recent Articles about J. Walter Thompson Company

Getting Started In Cable Advertising

May 1, 1983

Ronald B. Kaatz, senior vice-president and director of media resources and research at J. Walter Thompson USA, the advertising agency, offers advice to ne...  Read more

How to Start an Advertising Company

By Leigh Buchanan |  Jul 1, 2009

Take years of experience in the corporate world, and then turn the model on its head.  Read more

How I Did It: Jeff Goodby

By Jeff Goodby |  Jul 1, 2004

To save his ad agency, Jeff Goodby sold to a holding company. Fortunately, he also managed not to sell out.  Read more

The Start-Up Diaries: Mother Is the Necessity of Invention

By Leigh Buchanan |  Jan 1, 2000

To create his company, edu.com founder Adam Kanner needed to get the highest-powered talent he could get. And he knew just where to find it.  Read more

The Start-Up Diaries: Mother Is the Necessity of Invention

By Leigh Buchanan |  Jan 1, 2000

To create his company, edu.com founder Adam Kanner needed to get the highest-powered talent he could get. And he knew just where to find it.  Read more

Why Bargain Prices Lure Cable Advertisers

By Sara Delano |  May 1, 1983

Businesses find cable television a successful, low-cost way to reach key prospects.  Read more

Futurist Laurel Cutler

Nov 1, 1987

A decade ago she warned her clients of consumers who would shop K mart in the morning, Saks in the afternoon, and define their very being by their choice of ...  Read more

Payton's Place

By A. Craig Copetas |  Oct 1, 1984

The most brilliant restaurateur in London slathers a bit of American on every dish. The English eat it up.  Read more

To Market, To Market

By Donna Sammons and Bruce Smith |  Jun 1, 1983

Procter Gamble veteran James McManus has an uncanny ability to analyze consumer behavior and parlay his findings into a variety of sucessful vent...  Read more