Getting Started In Cable Advertising
Ronald B. Kaatz, senior vice-president and director of media resources and research at J. Walter Thompson USA, the advertising agency, offers advice to ne... Read story
J. Walter Thompson Company
How to Start an Advertising Company
Take years of experience in the corporate world, and then turn the model on its head. Read story
How I Did It: Jeff Goodby
To save his ad agency, Jeff Goodby sold to a holding company. Fortunately, he also managed not to sell out. Read story
The Start-Up Diaries: Mother Is the Necessity of Invention
To create his company, edu.com founder Adam Kanner needed to get the highest-powered talent he could get. And he knew just where to find it. Read story
Why Bargain Prices Lure Cable Advertisers
Businesses find cable television a successful, low-cost way to reach key prospects. Read story
Futurist Laurel Cutler
A decade ago she warned her clients of consumers who would shop K mart in the morning, Saks in the afternoon, and define their very being by their choice of ... Read story
To Market, To Market
Procter Gamble veteran James McManus has an uncanny ability to analyze consumer behavior and parlay his findings into a variety of sucessful vent... Read story
Payton's Place
The most brilliant restaurateur in London slathers a bit of American on every dish. The English eat it up. Read story
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