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Are You Ready for Electronic Partnering?
Various companies and experts discuss the risks and benefits of doing business via electronic data interchange. Read more
J.C. Penney Co. Inc.
Recent Articles about J.C. Penney Co. Inc.
Choose Your Weapon
Remember that not all employee evaluation tests are suitable for hiring. (Myers-Briggs, we're talking to you.) Here are 10 extensively validated, highly resp... Read more
How to Issue a Great Apology
So you messed up. Big. How do you explain your company's misstep to the public? Just say it: "I'm sorry." Read more
Anatomy of a Launch: The Five-Hour Multimedia Sales Presentation
The second article in a five-part series on how a start-up launched its product line nationwide. Read more
Anatomy of a Launch: The Year of Living Dangerously
The last of a three-part series that traces a product's national launch. Read more
Things I Can't Live Without
The cherished belongings of the next style maven. Read more
Father, Son,
Quote on the relationship between an entrepreneurial father and son. Read more
A Senator's Exit Interview
As he prepares to leave Congress, Senator Bob Bennett of Utah reflects on his life in business and in politics. Read more
Hot Commodity;
Pity, please, marketers trying to sell a commodity. They can't scream that their product is new and improved -- because it isn't. They can't say it'... Read more
How To Buy Coupons Without Getting Clipped
Ingenious new devices attached to debt instruments are reviving the bond market. They require a knowledge of investment and a sense of gamesmanship. Read more
8 Over 80: America's Coolest Octogenarian (and Then Some!) Entrepreneurs
Company: L.G. Accessories Location: East Windsor, N.J. Founded: 1993<... View slideshow
On The Mark
The latest crop of start-up books includes a few winners. Read more
Anatomy of a Launch: Step One -- Smart Market Research
The first in a series on how a start-up launched a nationwide line of evironmentally correct bath products. Read more
Change of Scenery Boosts Special Product
The Problem: A good product in anailing market. Marc Shuman, president of a family business launched by his dad roughly four decad... Read more
The Art of Selling
How some companies have abandoned old-style sales for a whole new kind of relationship with customers. Read more
It's 1983. Look At The Kinds Of Companies That Are After Your Money
If you are in the market for a house, the chances are fair that you can find one through a Merrill Lynch & Co. real estate agent, and that you can arr... Read more
How I Did It: Joe Sitt, Thor Equities
Transforming urban shopping, one skeptical town at a time. Read more
6 Reasons You Need a Mobile Strategy
A solid mobile strategy will include several ways to connect with consumers via their mobile devices. Here are some key approaches and why you should be usin... View slideshow
Up and Coming: Electronic Media--What You See Is What You Get
A quick look at how technology can provide various approaches to marketing and what companies are doing with it. Read more
How I Did It: Barbara Kavovit
With great power tools comes great responsibility. Read more
The Year in IPOS
The increasing number of initial public offerings and who they are. Read more
Retail Sales Up in June
July 7, 2005 --With the hot June weather came better performance in the retail sector last month, beating lukewarm expectations from the N... Read more
Capturing Eardrums
In a world that's increasingly awash in marketing clutter, Paul Anthony, founder of Rumblefish, believes music can help a brand stand out. So what does your ... Read more
Low-Brow Financing
How to make the most of the source of capital everyone loves to hate -- factoring. Read more
Low-Tech Winners in an On-Line World
A look at several entrepreneurs who are seeking emerging opportunities in the on-line market. Read more
Smarter Hiring, the DDI Way
Some companies spend more time selecting the right copier than hiring the right employees. You can do better. Read more
Dressed for Success
Women's clothing sold in interchangeable units helps company fight off competition. Read more
Bewitching
In October alone -- a month traditionally among retailing's slowest -- National Theme Productions Inc. (NTP), an eight-year-old specialty clothier based i... Read more
Grub Stakes
At Jack Hartnett's company, managers have an equity stake in the operations they run. "You've got to give them a piece of the action. That gives them thei... Read more
Outer Resources
A look at two companies, Air Taser and CFData, that became successful largely because they outsourced the technology-intensive aspects of their businesses. Read more
Wal-Mart Shoppers Prefer Bush Over Kerry
Sept. 3, 2004 -- According to a recent study, Wal-Mart shoppers are more likely to vote for President Bush than Senator John Kerry. <... Read more
How I Did It: Ron Popeil, Ronco
He Slices and Dices, and That's Not All! Read more
Hatching New Revenue Streams
How the maker of Marshmallow Peeps finally leveraged its intellectual property. Read more
Size Counts
Does your company have to be big to thrive? Read more
Reengineering the Small Factory
In the world of new manufacturing technologies, you have to know what you're getting into before you upgrade. Read more
Against the Grain
Profile of a successful lumber start-up and its talented founder, Enita Nordeck. Read more
The Stakes In The '86 Elections
This month, all eyes are on the Senate, where a Democratic victory would put business interests on the defensive. Would this be the end of the Reagan revolut... Read more
A Business Transformed
How one CEO transformed his entire company in order to make its service indispensable to its customers. Read more
The Grandmother of Invention
Like millions of women, Lisa Gable was often frustrated by falling bra straps. So, at age 70, she designed a solution and launched an intimate apparel compan... Read more
Starstruck
Jane Fonda starred in the marketing campaign for her ill-fated line of exercisewear. But Ron Mester's company landed the leading role in the ensuing tragedy. Read more
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