J.C. Penney Co. Inc.


Are You Ready for Electronic Partnering?

Various companies and experts discuss the risks and benefits of doing business via electronic data interchange.  Read story

Choose Your Weapon

Remember that not all employee evaluation tests are suitable for hiring. (Myers-Briggs, we're talking to you.) Here are 10 extensively validated, highly resp...  Read story

Anatomy of a Launch: The Five-Hour Multimedia Sales Presentation

The second article in a five-part series on how a start-up launched its product line nationwide.  Read story

Anatomy of a Launch: The Year of Living Dangerously

The last of a three-part series that traces a product's national launch.  Read story

Father, Son, Co.

Quote on the relationship between an entrepreneurial father and son.  Read story

Things I Can't Live Without

The cherished belongings of the next style maven.  Read story

How To Buy Coupons Without Getting Clipped

Ingenious new devices attached to debt instruments are reviving the bond market. They require a knowledge of investment and a sense of gamesmanship.  Read story

Hot Commodity;

Pity, please, marketers trying to sell a commodity. They can't scream that their product is new and improved -- because it isn't. They can't say it'...  Read story

On The Mark

The latest crop of start-up books includes a few winners.  Read story

Anatomy of a Launch: Step One -- Smart Market Research

The first in a series on how a start-up launched a nationwide line of evironmentally correct bath products.  Read story

Change of Scenery Boosts Special Product

The Problem: A good product in anailing market. Marc Shuman, president of a family business launched by his dad roughly four decad...  Read story

It's 1983. Look At The Kinds Of Companies That Are After Your Money

If you are in the market for a house, the chances are fair that you can find one through a Merrill Lynch & Co. real estate agent, and that you can arr...  Read story

The Art of Selling

How some companies have abandoned old-style sales for a whole new kind of relationship with customers.  Read story

Up and Coming: Electronic Media--What You See Is What You Get

A quick look at how technology can provide various approaches to marketing and what companies are doing with it.  Read story

How I Did It: Joe Sitt, Thor Equities

Transforming urban shopping, one skeptical town at a time.  Read story

The Year in IPOS

The increasing number of initial public offerings and who they are.  Read story

How I Did It: Barbara Kavovit

With great power tools comes great responsibility.  Read story

Low-Brow Financing

How to make the most of the source of capital everyone loves to hate -- factoring.  Read story

Retail Sales Up in June

July 7, 2005 --With the hot June weather came better performance in the retail sector last month, beating lukewarm expectations from the N...  Read story

Capturing Eardrums

In a world that's increasingly awash in marketing clutter, Paul Anthony, founder of Rumblefish, believes music can help a brand stand out. So what does your ...  Read story

Low-Tech Winners in an On-Line World

A look at several entrepreneurs who are seeking emerging opportunities in the on-line market.  Read story

Bewitching Bewildered

In October alone -- a month traditionally among retailing's slowest -- National Theme Productions Inc. (NTP), an eight-year-old specialty clothier based i...  Read story

Dressed for Success

Women's clothing sold in interchangeable units helps company fight off competition.  Read story

Smarter Hiring, the DDI Way

Some companies spend more time selecting the right copier than hiring the right employees. You can do better.  Read story

Grub Stakes

At Jack Hartnett's company, managers have an equity stake in the operations they run. "You've got to give them a piece of the action. That gives them thei...  Read story

Outer Resources

A look at two companies, Air Taser and CFData, that became successful largely because they outsourced the technology-intensive aspects of their businesses.  Read story

Wal-Mart Shoppers Prefer Bush Over Kerry

Sept. 3, 2004 -- According to a recent study, Wal-Mart shoppers are more likely to vote for President Bush than Senator John Kerry. <...  Read story

The Stakes In The '86 Elections

This month, all eyes are on the Senate, where a Democratic victory would put business interests on the defensive. Would this be the end of the Reagan revolut...  Read story

Against the Grain

Profile of a successful lumber start-up and its talented founder, Enita Nordeck.  Read story

Reengineering the Small Factory

In the world of new manufacturing technologies, you have to know what you're getting into before you upgrade.  Read story

Size Counts

Does your company have to be big to thrive?  Read story

Hatching New Revenue Streams

How the maker of Marshmallow Peeps finally leveraged its intellectual property.  Read story

How I Did It: Ron Popeil, Ronco

He Slices and Dices, and That's Not All!  Read story

A Business Transformed

How one CEO transformed his entire company in order to make its service indispensable to its customers.  Read story

The Grandmother of Invention

Like millions of women, Lisa Gable was often frustrated by falling bra straps. So, at age 70, she designed a solution and launched an intimate apparel compan...  Read story

Starstruck

Jane Fonda starred in the marketing campaign for her ill-fated line of exercisewear. But Ron Mester's company landed the leading role in the ensuing tragedy.  Read story

The Entrepreneur In The Gray-flannel Suit

Big-company refugees are taking over some unlikely small companies, often with spectacular results. What do they know about management that the rest of us do...  Read story

Sole Survivor

One third-generation family business has survived imports, mergers, offshore manufacturing and new technologies.  Read story

How to Start an Inc. 500 Company: Six Common Questions

Six Inc. writers each examine one common question about starting a successful business.  Read story

In the Customer's Shoes

Profile of a CEO who rebuilt his men's shoe store by listening to his customers.  Read story

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