Jack Trout


Introducing Guerrilla Marketing

By John Case |  Apr 1, 1987

In business as in war, the key to victory is picking the right battlefield and concentrating your troops  Read story

Brand Marketing: The Dos and Don'ts of Naming

By Stephanie L. Gruner |  Mar 1, 1996

A marketing expert explains why the name of your company is so critical in making a good first impression.  Read story

Going By The Book

Apr 1, 1987

Ries and Trout take their own advice.  Read story

Product Positioning

"Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is relate...  Read story

Clutter Busters

By PAUL B. BROWN |  Feb 1, 1989

How-to books on advertising that imprints a message  Read story

Rich Ideas

By Jeffrey L. Seglin |  Apr 1, 2000

Reviews of five new business books -- two about creating wealth and giving it away; two on the importance of differentiation; and a basic guide to writing a ...  Read story

Resources

By Inc Staff |  Apr 1, 1997

A comprehensive resource guide to many of the subjects featured in the April issue of Inc. magazine.  Read story

The Smart CEO's Reading List

By Leslie Brokaw |  Jul 1, 1991

Short reviews of business books recommended for the CEO.  Read story

The Name's the Game

Jan 1, 1998

You have only one chance to make a good first impression, and the name of your company may be the way you do it. "Be choosy," advises marketing guru Jack ...  Read story

Resources

By Inc Staff |  Feb 1, 1997

A comprehensive resource guide to topics and issues featured in the February edition of Inc. magazine.  Read story

Focus, Focus, Focus

By Al Ries |  Nov 1, 1996

Here's how you can take advantage of the strength that all small businesses share--their smallness.  Read story

Network: December 1992

By Michael P. Cronin |  Dec 1, 1992

Network reader-to-reader advice.  Read story

Brand New

By Christopher Caggiano |  Apr 1, 1997

Will this start-up be able to keep changing its brands to keep up with the ever-changing beverage market?  Read story

Scott Augustine's Reading List

Aug 26, 2002

Scott Augustine, CEO of Augustine Medical Devices, a $64-million maker of medical devices, shares his favorite books on creative thinking and running a busin...  Read story

Playing Defense

By Ellen Neuborne |  Mar 1, 2006

Most businesses think of marketing in terms of brand building and capturing new markets. But a smart defensive strategy can be crucial to fending off attacks...  Read story

Playing Defense

By Ellen Neuborne |  Mar 1, 2006

Most businesses think of marketing in terms of brand building and capturing new markets. But a smart defensive strategy can be crucial to fending off attacks...  Read story

Blogging for Dollars

By Matthew Fogel |  May 1, 2003

Blogs may be the cheapest way to communicate with your customers.  Read story

For Sale: Management Expertise from Small Companies

By Jerry Useem |  Feb 1, 1997

Entrepreneurs are following a new trend that leads from their areas of expertise to a new business in consulting.  Read story

The Complete New-Business Survival Guide

By Susan Greco |  Jul 1, 1992

Inc.'s catalog of the best books, agencies, networking groups and information sources for the self-educating CEO.  Read story

Fame

By PAUL B. BROWN |  Aug 1, 1988

Profiles of celebrity CEOs and the repercussions of recognition and publicity.  Read story

The Start-up Factory

By Jerry Useem |  Feb 1, 1997

The story of how Bill Gross has channeled his creative zeal into a business that generates start-ups and why.  Read story

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