Get the most out of your Inc. online experience by registering and joining the Inc. community today. Get access to all Inc.com content and priority invites to free Inc. networking events in your area.

Login using:


Or login directly through Inc.com

Jack Trout


Recent Articles about Jack Trout

Brand Marketing: The Dos and Don'ts of Naming

By Stephanie L. Gruner |  Mar 1, 1996

A marketing expert explains why the name of your company is so critical in making a good first impression.  Read more

Introducing Guerrilla Marketing

By John Case |  Apr 1, 1987

In business as in war, the key to victory is picking the right battlefield and concentrating your troops  Read more

Going By The Book

Apr 1, 1987

Ries and Trout take their own advice.  Read more

Product Positioning

"Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is relate...  Read more

Clutter Busters

By Paul B. Brown |  Feb 1, 1989

How-to books on advertising that imprints a message  Read more

Rich Ideas

By Jeffrey L. Seglin |  Apr 1, 2000

Reviews of five new business books -- two about creating wealth and giving it away; two on the importance of differentiation; and a basic guide to writing a ...  Read more

Resources

By Inc. staff |  Apr 1, 1997

A comprehensive resource guide to many of the subjects featured in the April issue of Inc. magazine.  Read more

The Smart CEO's Reading List

By Leslie Brokaw |  Jul 1, 1991

Short reviews of business books recommended for the CEO.  Read more

The Name's the Game

Jan 1, 1998

You have only one chance to make a good first impression, and the name of your company may be the way you do it. "Be choosy," advises marketing guru Jack ...  Read more

Resources

By Inc. staff |  Feb 1, 1997

A comprehensive resource guide to topics and issues featured in the February edition of Inc. magazine.  Read more

Focus, Focus, Focus

By Al Ries |  Nov 1, 1996

Here's how you can take advantage of the strength that all small businesses share--their smallness.  Read more

Network: December 1992

By Michael P. Cronin |  Dec 1, 1992

Network reader-to-reader advice.  Read more

Brand New

By Christopher Caggiano |  Apr 1, 1997

Will this start-up be able to keep changing its brands to keep up with the ever-changing beverage market?  Read more

Scott Augustine's Reading List

Aug 26, 2002

Scott Augustine, CEO of Augustine Medical Devices, a $64-million maker of medical devices, shares his favorite books on creative thinking and running a busin...  Read more

Playing Defense

By Ellen Neuborne |  Mar 1, 2006

Most businesses think of marketing in terms of brand building and capturing new markets. But a smart defensive strategy can be crucial to fending off attacks...  Read more

Playing Defense

By Ellen Neuborne |  Mar 1, 2006

Most businesses think of marketing in terms of brand building and capturing new markets. But a smart defensive strategy can be crucial to fending off attacks...  Read more

Blogging for Dollars

By Matthew Fogel |  May 1, 2003

Blogs may be the cheapest way to communicate with your customers.  Read more

For Sale: Management Expertise from Small Companies

By Jerry Useem |  Feb 1, 1997

Entrepreneurs are following a new trend that leads from their areas of expertise to a new business in consulting.  Read more

The Complete New-Business Survival Guide

By Susan Greco |  Jul 1, 1992

Inc.'s catalog of the best books, agencies, networking groups and information sources for the self-educating CEO.  Read more

Founders Ousted at Brewpub

By Cristina Rouvalis |  Mar 1, 2011

A merger goes hopelessly wrong at Penn Brewery.  Read more

Fame

By Paul B. Brown |  Aug 1, 1988

Profiles of celebrity CEOs and the repercussions of recognition and publicity.  Read more

The Start-up Factory

By Jerry Useem |  Feb 1, 1997

The story of how Bill Gross has channeled his creative zeal into a business that generates start-ups and why.  Read more