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Jackie Huba


Recent Articles about Jackie Huba

The Golden Rules of Customer Feedback

Ben McConnell and Jackie Huba, authors of Creating Customer Evangelists sh...  Read more

A Just Cause: Creating Emotional Connections With Customers

What does your company stand for? If it's largely to make more money than God and pay executives outrageous salaries and perks, don't count on cust...  Read more

The Future of Consumer Research

Are you still using traditional focus groups? New techniques could help you discover what your customers are really thinking.  Read more