Jaleh Bisharat


Smart Use of 'Special Offers'

By Susan Greco |  Feb 1, 1993

California software start-up offers low introductory price to attract potential customers.  Read story

Underpricing Is as Bad as Overpricing

Jan 1, 1995

You want customers to think they're getting a good deal, but there's no point in selling yourself short. If you underprice yourself,customers might think ...  Read story

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