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James Gilmore


Recent Articles about James Gilmore

The Main Event: Learning Las Vegas

Follow the masters of the experience economy to learn business as theater. And where better to learn image reinvention and changing customer expectations tha...  Read more

Where Is Your Business On the Insistence Scale?

Customers always had, and always will have, choices. Dissatisfaction with goods and services results in spending migration, compounded with ease of access to...  Read more

In Search Of The Above Average

Tom Peters got us all hot for excellence. But when we strive to achieve it, a new book argues, we're prone to certain pitfalls.  Read more

What's Your X-Factor?

The ultimate in-store service experience will make your location not just a place to buy your products, but a destination on a Friday night or any night.  Read more