Myth 6: Wild Ads Make Web Stars
Think that memorable commercials will lure buyers to your Web site? Here's how Outpost.com discovered that an ad campaign must go beyond name recognition. Read more
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Think that memorable commercials will lure buyers to your Web site? Here's how Outpost.com discovered that an ad campaign must go beyond name recognition. Read more
JAY CHIAT, 67 Present life: Chiat is the interim CEO of ScreamingMediaRead more
Here's how an adman created a whole new image of business with his 1983 commercial for Apple Computer. Read more
Think that memorable commercials will lure buyers to your Web site? Here's how Outpost.com discovered that an ad campaign must go beyond name recognition. Read more
Talk about a dream coming true: St. Luke' s ad agency in London began as a kind ofdreaming, abstract exercise in imagining the advertising agency of the f... Read more
CEOs give advice on adding star power to your board; the ins and outs of PEOs; venture capital's coastal bias; and the truth about Internet recruiting. Plus:... Read more
A look at some of the benefits and pitfalls of replacing the traditional office with an open space linked by technology. Read more
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