Jay Chiat


In a Former Life: Jay Chiat

JAY CHIAT, 67 Present life: Chiat is the interim CEO of ScreamingMediaRead more

Myth 6: Wild Ads Make Web Stars

Think that memorable commercials will lure buyers to your Web site? Here's how Outpost.com discovered that an ad campaign must go beyond name recognition.  Read more

It's Jay Chiat's World. The Rest of Us Just Want to Live in It

Here's how an adman created a whole new image of business with his 1983 commercial for Apple Computer.  Read more

Myth 6: Wild Ads Make Web Stars

Think that memorable commercials will lure buyers to your Web site? Here's how Outpost.com discovered that an ad campaign must go beyond name recognition.  Read more

Ethics Earns Big Profits for London-Based Ad Agency

Talk about a dream coming true: St. Luke' s ad agency in London began as a kind ofdreaming, abstract exercise in imagining the advertising agency of the f...  Read more

CEO's Notebook

CEOs give advice on adding star power to your board; the ins and outs of PEOs; venture capital's coastal bias; and the truth about Internet recruiting. Plus:...  Read more

When the Walls Come Tumbling Down

A look at some of the benefits and pitfalls of replacing the traditional office with an open space linked by technology.  Read more

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