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Jay Conrad Levinson


Recent Articles about Jay Conrad Levinson

How can I get my foot in the door to bid on projects?

By Jay Conrad Levinson |  Jun 21, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds to the following question from an inc.com user: We are a painting c...  Read more

How should a brick-and-mortar business approach online marketing?

Jul 10, 2000

Marketing & Advertising mentor Jay Conrad Levinson answers the following question from aninc.com user: I am the marketing vice ...  Read more

How do I choose an advertising agency?

Sep 13, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds to the following questions from an inc.com user: I need to develop a...  Read more

How do I create my first marketing plan?

Apr 6, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds: It's easier to create a first-rate marketing plan than you think. Kee...  Read more

How do I reach a niche business market?

By Jay Conrad Levinson |  May 1, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds to the following question from an inc.com user: We have a small, s...  Read more

How can I successfully market my new business?

May 11, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds to the following question from an inc.com user: What suggestions do ...  Read more

How can I effectively and inexpensively market my company at a convention?

May 4, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds to the following question from an inc.com user: I'm a 19-year-old en...  Read more

How can I use e-mail marketing without "spamming" potential customers?

Mar 6, 2000

Marketing and Advertising mentor Jay Conrad Levinson responds: First, thank you for not wanting to spam anyone. Spam litters cyber...  Read more

How can I use e-mail marketing without "spamming" potential customers?

By Jill Whalen |  Mar 1, 2000

Marketing and Advertising mentor Jay Conrad Levinson responds: First, thank you for not wanting to spam anyone. Spam litters cyber...  Read more

How can I effectively and inexpensively market my company at a convention?

By Delilah Obie |  May 1, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds to the following question from an inc.com user: I'm a 19-year-old en...  Read more

How should a brick-and-mortar business approach online marketing?

By Patricia Fripp |  Jul 1, 2000

Marketing & Advertising mentor Jay Conrad Levinson answers the following question from aninc.com user: I am the marketing vice ...  Read more

Financing Your Company

By Bruce G. Posner |  Aug 1, 1991

Books with information on ways to finance your company.  Read more

10 Questions to Ask before Choosing an Ad Agency

By Jay Conrad Levinson |  Sep 13, 2000

Before you go about the difficult task of choosing an ad agency for your small buisness, you should ask yourself 10 questions: What do...  Read more

What to Look For in an Ad Agency

By Jay Conrad Levinson |  Sep 13, 2000

Once you've decided that you need an advertising agency, use this checklist as a guideline for selecting the best possible one for your needs and goals.Read more

Open-Books Management

By Inc. staff |  Aug 1, 1999

Inc. editors handpick five recently published books guaranteed to help you think smarter about your company, your family, and yourself.  Read more

What are the hallmarks of an effective direct mail campaign?

Mar 6, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds: First, the campaign should be directed solely at people who are hon...  Read more

I'm starting a business but have no market research budget. What are some inexpensive techniques?

Mar 6, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds: The least expensive marketing technique of all is to create a question...  Read more

What is the most effective form of advertising for a small business?

Mar 6, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds: The most effective way of advertising a small business depends on the...  Read more

How can I expand my small business, which depends on a couple of clients?

Mar 6, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds: Satisfy those clients to the best of your ability, and ask them for t...  Read more

Low Budget, High Impact

By Ted O'Callahan |  Apr 6, 2006

When you're a solo entrepreneur, marketing your products and services can seem like more than you can afford. However, take it from our experts, it doesn't h...  Read more

Something for Nothing

By Alessandra Bianchi |  Mar 1, 1997

These days we hear a lot about give-aways, but is it wise to give products away? A guide to when freebies make sense.  Read more

How to Select an Ad Agency

By Inc. staff |  Sep 13, 2000

One of the easiest ways to lose a lot of money is to select the wrong advertising agency. Selecting the wrong agency will waste your investment while rais...  Read more

How can I market inexpensively via the Internet?

Mar 6, 2000

Marketing and Advertising mentor Jay Conrad Levinson responds: Marketing on the Internet means more than having a Web site. It mea...  Read more

The Complete New-Business Survival Guide

By Susan Greco |  Jul 1, 1992

Inc.'s catalog of the best books, agencies, networking groups and information sources for the self-educating CEO.  Read more

E-mail Marketing

By [AUTHOR]

Despite the enormous influx of spam to our inboxes, e-mail still reigns as an effective marketing tool. E-mail newsletters, in particular, can particularl...  Read more

Customer Service

The term "customer service" encompasses a variety of techniques used by businesses to ensure the satisfaction of a customer, from friendly and attentive s...  Read more

Grassroots Marketing

Feb 1, 2006

Let's face it. You're not Procter & Gamble or Volkswagen, so when it comes to marketing to your customers, you're more likely to get a little creative than t...  Read more

Market Research

Mar 20, 2002

A guide to effective market research, from online research to focus groups to counting customers.  Read more

Grassroots Marketing

Let's face it. You're not Procter & Gamble or Volkswagen, so when it comes to marketing to your customers, you're more likely to get a little creative than t...  Read more

Market Research

Mar 20, 2002

With effective market research, you can determine the need for your service, a product's likelihood to sell, target-market demographics, and desirable store ...  Read more

Get a Life!

By Stephanie L Gruner |  Oct 1, 1997

Some entrepreneurs can work 40 hours a week and have a thriving company. Here's how you can have a life!  Read more

How to Do Market Research

With effective market research, you can determine the need for your service, a product's likelihood to sell, target-market demographics, and desirable store ...  Read more

Plan of Attack

By Jay Conrad Levinson |  Jan 1, 1997

The author of the popular Guerrilla Marketing series explains how to start the year with a marketing calender.  Read more

Marketing on the Web

Oct 23, 2000

Marketing on the Web is an old game with new rules. It's a world of alliances, banner ads, e-mail marketing, and search engine techniqu...  Read more

For Sale: Management Expertise from Small Companies

By Jerry Useem |  Feb 1, 1997

Entrepreneurs are following a new trend that leads from their areas of expertise to a new business in consulting.  Read more

The Incredible Shrinking Web Site

By Mike Hofman |  Mar 15, 2000

Remember the "level playing field" theory of the Web? How in cyberspace size didn't matter because even the most picayune start-up could conceal its lack ...  Read more

The Incredible Shrinking Web Site

By Mike Hofman |  Mar 1, 2000

Remember the "level playing field" theory of the Web? How in cyberspace size didn't matter because even the most picayune start-up could conceal its lack ...  Read more

Six Ways to Position Your Company for Success

By Jennifer A. Redmond |  May 8, 2001

What do you think the most important trend affecting small business will be? How best can owners position their companies to take advantage of it? We pose...  Read more

Resources

By Inc. staff |  Feb 1, 1997

A comprehensive resource guide to topics and issues featured in the February edition of Inc. magazine.  Read more