Jay Levinson


30 Seconds with Guerrilla Marketing's Guru

By Susan Greco |  Aug 1, 1995

Jay Conrad Levinson answers questions and explains how guerrilla marketing works.  Read story

Street Marketing

By Susan Greco |  Feb 1, 1993

Street marketing as a cost-effective alternative to conventional television, print, and direct-mail advertising.  Read story

A Token Strategy

By Elaine Appleton Grant |  May 1, 2006

Richard Mori saw value in worthless highway tokens.  Read story

Resources

By Inc Staff |  Aug 1, 1997

A comprehensive guide to subjects covered in the August issue, including start-up information.  Read story

Burning Down the House

By Edward O. Welles |  Aug 1, 1997

A former car dealer launches an on-line start-up that is reshaping the industry.  Read story

Do-It-Yourself Marketing

By Inc Staff |  Nov 1, 1991

Guide to do-it-yourself marketing, advertising, public relations.  Read story

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