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Jay-Z


6 Branding Ideas From Jay-Z and Kanye West

Jay-Z and Kanye West released one of the most anticipated albums on the year, Watch the Throne. They were able to leverage paid, earned, and owned assets to create an experience for their fans that led to large sales in the first week.

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Recent Articles about Jay-Z

A Stylish New Speaker

The sleek Jawbone Jambox sounds as good as it looks.  Read more

Celebrity Lessons in Selling

What can Justin Bieber teach you about optimizing your sales strategy? Baby, ooh: quite a lot.  View slideshow

75 Reasons to Be Glad You're an American Entrepreneur Right Now

Here's our tally of the diverse ways the culture, the economy, and entrepreneurship's own history are combining to make this a great time--the best time, in ...  Read more

7 Great Viral Marketing Campaigns

They're weird. They're funny. And they're incredibly powerful marketing tools. Here are seven campaigns that caught fire online, going wildly viral.  View slideshow

The Ticker

Jay-Z, John Varvatos, the SBA...  Read more

What You Missed at DreamIt Demo Day

A sampling of the unusual pitches at this year's showcase of 14 fund-seeking start-ups.  Read more

Five Ideas to Watch

...including a new lava lamp, interactive advertising, a boost for wireless coverage, and more.  Read more

Jet-Set Entrepreneurs; Tough Times for GM Suppliers

Small Auto Suppliers Struggle to Stay Afloat . The New York Times goes to Michigan this morning and digs into the issue of what happens to the compa...  Read more

The Entrepreneurial Year That Was

It was a best-of-times-worst-of-times year. Despite fears over housing and oil prices, the economy expanded and the Fed stopped raising interest rates. How m...  Read more

Essential Gadgets for Every Home Office

Can't keep track of where you leave things around the house? Need a little distance from your home life? Check out these gadgets, essential for every home o...  View slideshow

The Way I Work: Matt Mullenweg

Matt Mullenweg, founder of WordPress and Automattic, manages a successful Internet business where everyone is working from home.  Read more

How to Sell Your Business and Gaga Sells Gadgets

Tips on Selling Your Business. You've worked hard to build a successful business. When it comes time to sell it, make sure you get the most out of ...  Read more

Successful Celebrity Entrepreneurs

They aren't exactly bootstrappers, but these stars ventured outside their celebrity comfort zones to start their businesses.  View slideshow

10 Ways to Improve Your Work-Life Balance

You're passionate about your job, but is it enveloping the rest of your life? Here's how 10 CEOs have created equilibrium between work and play.  Read more

Continental Breakfast

In March, we previewed the spectacular new Bentley Continental GT, but didn't get the chance ...  Read more

Mail

This month's letters to the editor.  Read more

The Wexley Way

In the advertising racket, the future is coming up fast. Or maybe it's already here, at an obstreperous little agency called Wexley School for Girls  Read more