Jeffrey Rayport

The Start-Up Diaries: Mother Is the Necessity of Invention

By Leigh Buchanan | Jan 1, 2000

To create his company, edu.com founder Adam Kanner needed to get the highest-powered talent he could get. And he knew just where to find it. Read story

The New Market Research

By Joshua D. Macht | Jul 1, 1998

Forget focus groups and mail surveys; with constantly changing markets and ever-increasing competition, companies are finding new ways to determine what cust... Read story