Jeffrey Swartz


Playing Hard to Get

In a highly creative arrangement, an upstart apparel maker manages to sell its brand to footwear giant Timberland--without actually giving up the brand. The making of a perfect deal for both.

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Recent Articles about Jeffrey Swartz

The View from Out There

Various personalities offer their views on the current state of small business.  Read more

That Magic Moment

em Inc. /em magazine's editor-in-chief talks with Earvin "Magic" Johnson about how the focus on fast money makes rising sta...  Read more

That Magic Moment

Inc. magazine's editor-in-chief talks with Earvin "Magic" Johnson about how the focus on fast money makes rising stars "uncoachable" on the court an...  Read more

Brands No More

Timberland CEO Jeffrey Swartz on branding in these times.  Read more

Inc. 500 All-Stars: Then and Now

What happens to entrepreneurs after their companies make the Inc . 500 list? Interviews with 12 past and present Inc. 500 CEOs show that mos...  Read more

Reading the Tea Leaves

Seth Goldman, the founder of Honest Tea, offers his take on corporate responsibility, the secret to steady growth, and taking on Coke.  Read more

Inc. 500 Alumni: Where Are They Now?

Each year since 1981, Inc. magazine has named the fastest-growing small privately held companies in America. When companies first make the In...  Read more

Boot Camp

Timberland's marketing staff was thinking upscale, the salespeople were pushing a lower-priced line, and the future of one of America's most promising growth...  Read more