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Jerry Greenfield


Ben & Jerry's Fair Trade Fanfare Belies Struggle With Corporate Parent

In a sweet victory for the ethical ice cream company's founders, Ben & Jerry's corporate parent agrees to make a commitment to use only fair trade-certified ingredients.

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Recent Articles about Jerry Greenfield

Sundae School

A CEO tells why it is so difficult to be socially resposible when creating daily business policies.  Read more

The Peace Pop Puzzle

Owners of Ben Jerry's rethink their marketing strategy for a new ice cream pop product.  Read more

Virtual You

Virtual universities have become increasingly popular with business owners who want more education, but who need a flexible study schedule. A look at these "...  Read more

What’s in a Name? Not Much

After spending the better part of a year interviewing a dozen renowned entrepreneurs, I was amazed to discover their disparate views on the importance of ...  Read more

Feeling Squeezed

When natural-product stars sell their beloved brands to big corporations, they risk losing control of their products and their mission. But one thing's for s...  Read more

The Great Leaders Series: Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry’s Homemade

Lifelong friends Ben Cohen and Jerry Greenfield took both sustainable profit and social activism into consideration when starting their ice cream business.  Read more

The Entrepreneur of the Year

Entrepreneur of the year awards and the selection process.  Read more

Outbound Messages

The outgoing voice-mail message from this CEO is quoted.  Read more

The Culture Wars

Don't let someone--anyone--hijack your company culture.  Read more

Salary Cuts, Twitter, and RIP GeoCities

Take my salary, please. A growing number of entrepreneurs are cutting their own salaries to offset lagging sales, Read more

Can Business Still Save The World?

Meet the new breed of socially responsible CEOs. They share the goals of activist pioneers like Body Shop cofounder Anita Roddick and Ben Jerry's...  Read more

Ben's Big Flop

When Ben Cohen, cofounder of Ben Jerry's, decided to start Community Products, a company that would donate most of its profits to worthy causes, ...  Read more

30 Great Entrepreneurs in Their Own Words

30 years of entrepreneurs speaking their minds  Read more

Inc. Notes

Notes on the disappearance of Ed Baker, Jerry Greenfield's ill-fated bid for selectman and Jack Stack's latest award.  Read more

Business Ethics

Caveat emptor . This ancient Latin proverb, let the buyer beware , tells us that business ethics has been a societal concern going back a ...  Read more

A New Kind of Company: A "B" Corporation

B Corporations worry about stakeholders, not just shareholders.  Read more

The Seven (Almost) Deadly Sins of High-Minded Entrepreneurs

The high price of running a socially responsible business.  Read more

How My Client Became My Partner

After working together as client and vendor, a real estate broker teamed up with his Web services provider to launch a firm that combines each of their best ...  Read more

The Changing Of The Guard

CEOs Ben Cohen and Paul Hawken are questioning their business motives and looking for greener pastures.  Read more

A Scoop Of The Action

A company in Vermont offers ice cream equity.  Read more

Revolutionary Roads: Mapping America's Innovation Capitals

30 tales of following where the spirit leads  Read more

Is E-Commerce Your Pot of Gold?

E-commerce is hot. More and more small businesses are selling online. Do you think your product or service has what it takes to meet the world market head...  Read more

Remembering Anita Roddick

Anita Roddick, the visionary and outspoken co-founder of The Body Shop International, died Monday in Chichester, West Sussex, in England, of a brain hemor...  Read more

Looking Out for Number 2

Creating an effective working relationship with your second-in-command and sharing responsibility.  Read more

The Sacred and the Mundane

Icons of business prove that the more things change, the more the important stuff remains the same.  Read more

How to Spend Your Summer Vacation

Inc.'s guide to great company tours.  Read more

Let the Good Works Roll

How an entrepreneur can master the extreme sport of philanthropy while running a growing company.  Read more

Bill Niman’s Next Move

The natural-meat pioneer strikes back with a new company, BN Ranch -- and something to prove  Read more

It's Not Easy Being Green

Jeffrey Hollender and Alan Newman disagreed about strategy, fought bitterly -- and created two successful companies. They'd set out to change the world, but ...  Read more