Jerry Greenfield


The Peace Pop Puzzle

Owners of Ben Jerry's rethink their marketing strategy for a new ice cream pop product.  Read story

Sundae School

A CEO tells why it is so difficult to be socially resposible when creating daily business policies.  Read story

Virtual You

Virtual universities have become increasingly popular with business owners who want more education, but who need a flexible study schedule. A look at these "...  Read story

Feeling Squeezed

When natural-product stars sell their beloved brands to big corporations, they risk losing control of their products and their mission. But one thing's for s...  Read story

The Entrepreneur of the Year

Entrepreneur of the year awards and the selection process.  Read story

The Office: The Culture Wars

Don't let someone--anyone--hijack your company culture.  Read story

Outbound Messages

The outgoing voice-mail message from this CEO is quoted.  Read story

30 Great Entrepreneurs in Their Own Words

30 years of entrepreneurs speaking their minds  Read story

Can Business Still Save The World?

Meet the new breed of socially responsible CEOs. They share the goals of activist pioneers like Body Shop cofounder Anita Roddick and Ben Jerry's...  Read story

Ben's Big Flop

When Ben Cohen, cofounder of Ben Jerry's, decided to start Community Products, a company that would donate most of its profits to worthy causes, ...  Read story

Inc. Notes

Notes on the disappearance of Ed Baker, Jerry Greenfield's ill-fated bid for selectman and Jack Stack's latest award.  Read story

Business Ethics

Caveat emptor . This ancient Latin proverb, let the buyer beware , tells us that business ethics has been a societal concern going back a ...  Read story

A New Kind of Company

B Corporations worry about stakeholders, not just shareholders.  Read story

The Seven (Almost) Deadly Sins of High-Minded Entrepreneurs

The high price of running a socially responsible business.  Read story

A Scoop Of The Action

A company in Vermont offers ice cream equity.  Read story

The Changing Of The Guard

CEOs Ben Cohen and Paul Hawken are questioning their business motives and looking for greener pastures.  Read story

Looking Out for Number 2

Creating an effective working relationship with your second-in-command and sharing responsibility.  Read story

How to Spend Your Summer Vacation

Inc.'s guide to great company tours.  Read story

The Sacred and the Mundane

Icons of business prove that the more things change, the more the important stuff remains the same.  Read story

Let the Good Works Roll

How an entrepreneur can master the extreme sport of philanthropy while running a growing company.  Read story

Bill Niman’s Next Move

The natural-meat pioneer strikes back with a new company, BN Ranch -- and something to prove  Read story

It's Not Easy Being Green

Jeffrey Hollender and Alan Newman disagreed about strategy, fought bitterly -- and created two successful companies. They'd set out to change the world, but ...  Read story

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