Find It. Use It.
It's a good bet your company possesses intellectual property it isn't exploiting. Here's how to identify those assets and turn them into new business. Read story
It's a good bet your company possesses intellectual property it isn't exploiting. Here's how to identify those assets and turn them into new business. Read story
Stung by slow sales, Zippo turns to brand extensions. Read story
Linda Froehlich, inventor of the SuperClip, describes how large office-supply companies crowded out her patented product with knockoffs. Read story
Tattoo, Inc., a low-profile San Francisco marketing firm, has amassed an impressive group of blue-chip clients with its uncanny ability to define the essence... Read story
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