Jim Beam Brands Co.


Find It. Use It.

By Leigh Buchanan |  May 1, 2007

It's a good bet your company possesses intellectual property it isn't exploiting. Here's how to identify those assets and turn them into new business.  Read more

A Horse of the Same Color, Green

May 1, 2004

Former shipbuilding magnate George Steinbrenner has two loves, er three, the Yankees, horse racing and ad revenue. Like Donald Trump, his only rival in th...  Read more

Case Study

By Ellen Neuborne |  Sep 1, 2004

Stung by slow sales, Zippo turns to brand extensions.  Read more

Clipped!

By Edward O. Welles |  Dec 1, 1997

Linda Froehlich, inventor of the SuperClip, describes how large office-supply companies crowded out her patented product with knockoffs.  Read more

The Buzz Factory

By Nancy K. Austin |  May 1, 1998

Tattoo, Inc., a low-profile San Francisco marketing firm, has amassed an impressive group of blue-chip clients with its uncanny ability to define the essence...  Read more

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