Jim Beam Brands Co.


Find It. Use It.

By Leigh Buchanan |  May 1, 2007

It's a good bet your company possesses intellectual property it isn't exploiting. Here's how to identify those assets and turn them into new business.  Read story

Case Study

By Ellen Neuborne |  Sep 1, 2004

Stung by slow sales, Zippo turns to brand extensions.  Read story

Clipped!

By Edward O. Welles |  Dec 1, 1997

Linda Froehlich, inventor of the SuperClip, describes how large office-supply companies crowded out her patented product with knockoffs.  Read story

The Buzz Factory

By Nancy K. Austin |  May 1, 1998

Tattoo, Inc., a low-profile San Francisco marketing firm, has amassed an impressive group of blue-chip clients with its uncanny ability to define the essence...  Read story

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