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Find It. Use It.
It's a good bet your company possesses intellectual property it isn't exploiting. Here's how to identify those assets and turn them into new business. Read more
Jim Beam Brands Co.
Recent Articles about Jim Beam Brands Co.
A Horse of the Same Color, Green
Former shipbuilding magnate George Steinbrenner has two loves, er three, the Yankees, horse racing and ad revenue. Like Donald Trump, his only rival in th... Read more
Case Study
Stung by slow sales, Zippo turns to brand extensions. Read more
The Buzz Factory
Tattoo, Inc., a low-profile San Francisco marketing firm, has amassed an impressive group of blue-chip clients with its uncanny ability to define the essence... Read more
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