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Jim Hoffman


Recent Articles about Jim Hoffman

Jonathan Hoffman Was Sure a Former Staffer Had Stolen His Company's Ideas

His gut told him to litigate aggressively. But was that a smart move?  Read more

CEO's Notebook

CEOs discuss how government regulations can stifle company growth; building a strong online presence; dealing with knockoffs; and smart e-mail marketing. Plu...  Read more

The Problem with Direct E-Mail

Cheap, fast, and with a response rate that puts direct mail to shame, e-mail is a terrific way to reach customers. But only if they're already your custom...  Read more